NANAT / Brand Design
SHORT BRIEF.
Brand Design. Craft a brand targeting new parents (25-40) and gift-givers (30-65) looking for uniquely designed baby blankets that children and adults can enjoy for both the artistic quality and the premium material.
Brand Design. Craft a brand targeting new parents (25-40) and gift-givers (30-65) looking for uniquely designed baby blankets that children and adults can enjoy for both the artistic quality and the premium material.
WHAT WE DID.
Before the design work began, we developed a brand roadmap which outlined nanat’s brand values, personality, message, tone, and more. From that roadmap, a concept for the brand’s visual expression emerged - elements of that work are shown below.
Brand Identity. The ‘nanat’ wordmark conveys an elegant yet playful feel. The visual system is both consistent and flexible, allowing for a cohesive rollout to various digital channels and print formats.
Visit the storefront > nanatbaby.com
Before the design work began, we developed a brand roadmap which outlined nanat’s brand values, personality, message, tone, and more. From that roadmap, a concept for the brand’s visual expression emerged - elements of that work are shown below.
Brand Identity. The ‘nanat’ wordmark conveys an elegant yet playful feel. The visual system is both consistent and flexible, allowing for a cohesive rollout to various digital channels and print formats.
Visit the storefront > nanatbaby.com
Identity Design
Secondary marks, social media badges, and icons
Seasonal logo treatment - spring promotion concept
Collateral mockup
Brand Guidelines, Color and Typography
Blanket + Baby brand visuals
Photography by Matt & Mel’s
Photography by Matt & Mel’s
Digital Carousel - Shopify, Etsy
Packaging - Premium Giftbox (1PC), e-commerce exclusive
Primary structure is made with Mohawk’s 100% PC ultra-white uncoated paperboard with a beautiful clear foil stamp applied to the logo. Custom tissue, inner sticker, and marketing inserts are made from 100% recycled materials and use soy inks.
Primary structure is made with Mohawk’s 100% PC ultra-white uncoated paperboard with a beautiful clear foil stamp applied to the logo. Custom tissue, inner sticker, and marketing inserts are made from 100% recycled materials and use soy inks.
Packaging - Luxury Keepsake Giftbox (3PC), e-commerce exclusive
Rigid structure uses 100% recycled chipboard, and outer paper wrap made with FSC certified paper. Custom tissue, inner sticker, and marketing inserts are made from 100% recycled materials and use soy inks.
Rigid structure uses 100% recycled chipboard, and outer paper wrap made with FSC certified paper. Custom tissue, inner sticker, and marketing inserts are made from 100% recycled materials and use soy inks.
