LE BELGE / Le Voyage Collection
SHORT BRIEF.
Create an ultra-premium retail collection targeting premium boutique retail shops, Napa Valley wineries (Napa CA is the home of Le Belge), and high-end hotels.
Create an ultra-premium retail collection targeting premium boutique retail shops, Napa Valley wineries (Napa CA is the home of Le Belge), and high-end hotels.
WHAT WE DID.
Research and concept development, the creation of flavor profiles with Marketing and R&D. The design of the packaging and visual system, complete with new chocolate truffle and bar molds, was developed in collaboration with designers for Le Belge, namely the wildly talented Mike Boos.
DOWNEAST / Cider House Exclusive Series
SHORT BRIEF.
The Cider House Exclusive Series highlights the premium, experimental side of Downeast Cider. Each limited-release flavor pairs unexpected, seasonal ingredients with a more refined, artisanal aesthetic while still staying true to the brand’s approachable personality. The goal: maintain loyalty among core fans while attracting new consumers with a more elevated palate.
The Cider House Exclusive Series highlights the premium, experimental side of Downeast Cider. Each limited-release flavor pairs unexpected, seasonal ingredients with a more refined, artisanal aesthetic while still staying true to the brand’s approachable personality. The goal: maintain loyalty among core fans while attracting new consumers with a more elevated palate.
WHAT WE DID.
We partnered with the Downeast team from concept to final artwork, applying our process to build a flexible design system that ties the series together. Each can features hand-drawn, watercolor-style illustrations of key ingredients, giving the lineup a crafted, small-batch feel. The first of four flavors was Yuzu & Ginger, a 2025 Spring release.
It was a true collaboration—clear vision, creative trust, and a lot of fun along the way. And the flavors? Yuzu & Ginger is genuinely delicious. We were thrilled to create artwork that pairs so well with what’s inside the can.
Visit Downeast’s TAP HOUSE and try it for yourself ︎︎︎
It was a true collaboration—clear vision, creative trust, and a lot of fun along the way. And the flavors? Yuzu & Ginger is genuinely delicious. We were thrilled to create artwork that pairs so well with what’s inside the can.
Visit Downeast’s TAP HOUSE and try it for yourself ︎︎︎
Step 1: Aligning on the System
We kicked things off by working with the Downeast team to define the design hierarchy for the new series. Our goal was to build a system that could flex across future flavors while staying cohesive. We shared a variety of layouts using greyscale ‘sketches’ of the artwork, giving the team space to react and help shape the direction from the ground up. Other flavors were included in this study, but we can only share Yuzu & Ginger at the moment ︎.
With feedback from the team, we landed on the design structure below.
During concepting, we’re working to get on the same page with our partners. We share inspiration, color ideas, and art styles early on to make sure we’re heading in a direction that feels right for everyone.
Step 2: Creating the art
With the system in place, we moved into developing the ingredient illustrations and exploring how color could bring each flavor to life in layout. This is one of the most fun parts of the process for us. It's hands-on, creative, and full of discovery.
Mel paints each ingredient illustration by hand using watercolor. We then bring those scans into Photoshop to refine, clean up, and prep for layout. It’s an iterative process that thrives on collaboration and keeps the final artwork feeling fresh, crafted, and full of character.
Step 3: Finalizing the Artwork
With initial concepts explored and feedback in hand, we start honing in on the final artwork and color. This phase is all about refinement, tightening the details, fine-tuning the palette, and making sure everything feels cohesive and shelf-ready. We make updates to key elements like marketing copy and NLEA info so everything is accurate. Recommendations on ways to optimize the finish for the metallic substrate are made, and 3D can renderings are provided.
︎Image below by Downeast
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Other flavors are already in the works, and we can’t wait to share more once Downeast rolls out these incredible new releases.
LINDT USA / Classic Recipe
THE BRIEF.
Lindt is expanding their range of products for Classic Recipe beyond bars and into other formats like spreads, individual wrapped pieces, and the Non-Dairy category. In each case, the objective is to extend the current Classic Recipe design language to these new products while utilizing the equities of the brand to ensure consistency and strengthen recognition on-shelf.
Lindt is expanding their range of products for Classic Recipe beyond bars and into other formats like spreads, individual wrapped pieces, and the Non-Dairy category. In each case, the objective is to extend the current Classic Recipe design language to these new products while utilizing the equities of the brand to ensure consistency and strengthen recognition on-shelf.
WHAT WE DID.
We worked with the Classic Recipe Brand Marketing team to determine which elements in the existing bar design architecture had to remain and those that could be removed.
The result was a relatively flexible design system that allowed for necessary adaptations while maintaining key brand assets.
Lindt Classic Recipe’s core bar range set the design standard as we explored how the design architecture would adapt to new packaging formats and with new product innovations.
Lindt Classic Recipe + Gold Bar
Lindt Classic Recipe - Les Grande Bars (whole nuts)
Lindt Classic Recipe - Panned
Lindt Classic Recipe - Hazelnut Spread
Lindt Classic Recipe - Holiday Pieces Pouch & Sticks with PDQ
Lindt Classic Recipe - S’mores Promotional Mailer
Mailer Insert
DYLAN’S / Color Wheel & Swatches
SHORT BRIEF.
In a meeting with Dylan's product development and creative teams, they floated the idea of a chocolate color wheel to showcase their full range of flavored squares.
In a meeting with Dylan's product development and creative teams, they floated the idea of a chocolate color wheel to showcase their full range of flavored squares.
WHAT WE DID.
Structural concepts and development of the outer PET circular structure, the inner tray, and label.
Working closely with one of our partner factories in southern China throughout development and was present during the initial production run. Below are a few of the pictures from the factory and of the early prototypes.
Initial prototypes.
At the same time the ‘Chocolate Wheel’ was being developed, the ‘Chocolate Swatches’ packaging was also underway.
LINDT - LINDOR / Valentine’s Day Heart Range
THE BRIEF.
The previous collection of Lindt / LINDOR Valentine’s Hearts had been on the market for 6+ years and needed a refresh. The brief called for designs that would sit alongside LINDOR’s new seasonal graphics, for a cohesive on-shelf expression of the brand. The target demo was men and women, between 25 and 54. The design needed to meet all brand and regulatory requirements for both the (3) LINDOR and (4) Lindt branded hearts.
The previous collection of Lindt / LINDOR Valentine’s Hearts had been on the market for 6+ years and needed a refresh. The brief called for designs that would sit alongside LINDOR’s new seasonal graphics, for a cohesive on-shelf expression of the brand. The target demo was men and women, between 25 and 54. The design needed to meet all brand and regulatory requirements for both the (3) LINDOR and (4) Lindt branded hearts.
WHAT WE DID.
We provided a competitive overview, and trend research that identified a few [stylistic] approaches which would support their new seasonal designs. Their team chose the watercolor floral direction. Our creative process allowed for collaboration and feedback to be integrated, so we ended up with final designs that the Lindt team was proud to share with their customers.
We provided a competitive overview, and trend research that identified a few [stylistic] approaches which would support their new seasonal designs. Their team chose the watercolor floral direction. Our creative process allowed for collaboration and feedback to be integrated, so we ended up with final designs that the Lindt team was proud to share with their customers.
︎ photos courtesy of Lindt USA
THE PROCESS.
After aligning with the marketing team on the creative direction and a series of floral swipes, Melanie developed custom watercolor paintings that would pair nicely with Lindor’s new seasonal artwork. Below are the original scans, before the art was cleaned up and used to create the design.
We worked through a few compositions, while providing recommendations on how special [printing] processes could be integrated, using a combination of 3D renderings & mechanical layouts. The flowers were accented with thin, offset line art in gold foil. We applied spot gloss and embossing throughout the art on the small heart graphics and flowers to help the art shine on shelf and provide some tactile features.
After aligning with the marketing team on the creative direction and a series of floral swipes, Melanie developed custom watercolor paintings that would pair nicely with Lindor’s new seasonal artwork. Below are the original scans, before the art was cleaned up and used to create the design.
We worked through a few compositions, while providing recommendations on how special [printing] processes could be integrated, using a combination of 3D renderings & mechanical layouts. The flowers were accented with thin, offset line art in gold foil. We applied spot gloss and embossing throughout the art on the small heart graphics and flowers to help the art shine on shelf and provide some tactile features.
︎ photos courtesy of Lindt USA
THE RESULT.
We delivered final Lindor heart designs within 3 weeks. This required 2 rounds of [minimal] revisions to finalize and deliver print-ready artwork for Lindor. We also provided creative / art direction for their Formal Gifting range of hearts (a mix of various praline truffles - 4 skus).
The hearts have been successfully selling for several years now and have made their way around the world and of course onto instagram.
We delivered final Lindor heart designs within 3 weeks. This required 2 rounds of [minimal] revisions to finalize and deliver print-ready artwork for Lindor. We also provided creative / art direction for their Formal Gifting range of hearts (a mix of various praline truffles - 4 skus).
The hearts have been successfully selling for several years now and have made their way around the world and of course onto instagram.
IN-STORE VISUALIZATIONS.
Our design services also include the creation of compelling in-store visualizations. These 3D renderings capture the context of the customer’s unique store environment, and are intended to inspire and spark discussion between a buyer and your sales & marketing team.
Our design services also include the creation of compelling in-store visualizations. These 3D renderings capture the context of the customer’s unique store environment, and are intended to inspire and spark discussion between a buyer and your sales & marketing team.
2023 Cart display at Target - front.
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2023 Cart display at Target - back.
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2022 On-shelf at Walgreens.
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On-shelf at our local grocery store.
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On-shelf at our local grocery store.
NALGENE / Astronaut Athlete Series
SHORT BRIEF.
The team at Nalgene engaged us to conduct trend research for content, design and illustrative styles to be developed into new bottle collections targeting Nalgene’s three core demograhics. Their team intentionally left the brief open and flexible during the research phase. For their On-The-Fly 12 oz bottle the target was children, aged 6-10.
The team at Nalgene engaged us to conduct trend research for content, design and illustrative styles to be developed into new bottle collections targeting Nalgene’s three core demograhics. Their team intentionally left the brief open and flexible during the research phase. For their On-The-Fly 12 oz bottle the target was children, aged 6-10.
WHAT WE DID.
Altogether we identified 20 distinct trends that fit within the overarching design strategy. Five of those trends targeted the 6-10 age group. Through close collaboration with their marketing team, we narrowed down to the two illustrative concepts that best fit the aesthetic and tone of the brand. The Astronaut Athletes theme made the final cut.
Altogether we identified 20 distinct trends that fit within the overarching design strategy. Five of those trends targeted the 6-10 age group. Through close collaboration with their marketing team, we narrowed down to the two illustrative concepts that best fit the aesthetic and tone of the brand. The Astronaut Athletes theme made the final cut.
THE PROCESS.
An integral part of our process is using rough concept sketches to align with our clients prior to developing refined illustrations or designs. It’s a great way to collaborate, allowing them to share their expertise and provide input for the creative direction of a project. This process is very efficient and allows us to move forward with minimal adjustments in the art development phase. Bottom line - we work side-by-side with our clients to ensure alignment throughout the creative process.
An integral part of our process is using rough concept sketches to align with our clients prior to developing refined illustrations or designs. It’s a great way to collaborate, allowing them to share their expertise and provide input for the creative direction of a project. This process is very efficient and allows us to move forward with minimal adjustments in the art development phase. Bottom line - we work side-by-side with our clients to ensure alignment throughout the creative process.
Final Illustrations
Final 3D Renderings
The illustrations were also
developed into bottle stickers.
developed into bottle stickers.
THE RESULT.
The Astronaut Athlete series launched on time, as part of their back-to-school promotion. There are some great online reviews like this:
The Astronaut Athlete series launched on time, as part of their back-to-school promotion. There are some great online reviews like this:
“Like all Nalgene products this is a well made bottle. Waterproof and strong. The cap closes well. The print on it is very beautiful and will make my little boy happy. We have several Nalgene products and as usual we are not disappointed.”
NALGENE / Retro Collection
SHORT BRIEF.
The marketing team at engaged us to conduct trend research on content, design and illustrative styles to be developed into new bottle collections over the next few years. One of several target groups was professionals (24+) and the work for this key demo focused around their iconic 32oz bottles. The Nalgene team intentionally left the brief open and flexible during the research phase.
The marketing team at engaged us to conduct trend research on content, design and illustrative styles to be developed into new bottle collections over the next few years. One of several target groups was professionals (24+) and the work for this key demo focused around their iconic 32oz bottles. The Nalgene team intentionally left the brief open and flexible during the research phase.
WHAT WE DID.
Altogether we identified 20 distinct trends that fit within their design strategy, 4 of which were aimed at the 24+ age group. With their marketing team’s input we narrowed down to the 5 illustrative concepts that best fit their long-term design strategy for the brand across a range of target audiences. The Retro collection below is one of those 5 selected design directions.
Project Deliverables:
• Trend Research & Analysis
• Custom Illustrations
• 3D Renderings [Adobe Dimension + Photoshop]
• Production Art setup
Altogether we identified 20 distinct trends that fit within their design strategy, 4 of which were aimed at the 24+ age group. With their marketing team’s input we narrowed down to the 5 illustrative concepts that best fit their long-term design strategy for the brand across a range of target audiences. The Retro collection below is one of those 5 selected design directions.
Project Deliverables:
• Trend Research & Analysis
• Custom Illustrations
• 3D Renderings [Adobe Dimension + Photoshop]
• Production Art setup
RESEARCH + ALIGNMENT SKETCHES
A key part of our process is using preliminary concept sketches to align with our clients prior to developing refined illustrations. It’s a great way to collaborate with the client, allowing them to share their expertise and make key decisions for the illustrations that ultimately become an expression of their brand.
We’re also typically working on short timelines, so it’s crucial that we get the work correct in the first pass or with minimal adjustments. We bring the client along on the creative journey, which ensures alignment along the way.
SOCIAL MEDIA
As Nalgene brand loyalists purchased their new bottles, they posted on social media to show off their new score. Plus some Nalgene brand posts!
NALGENE’S WEBSITE
ADD’L SOCIAL POSTS
NALGENE / DSG’s Workout Bottles
THE BRIEF.
Develop various bottle collections to pitch to Dick’s Sporting Goods. Their Marketing team provided specific briefs, one of which focused on motivational sayings for those of you heading to the gym to get pumped up.
Develop various bottle collections to pitch to Dick’s Sporting Goods. Their Marketing team provided specific briefs, one of which focused on motivational sayings for those of you heading to the gym to get pumped up.
WHAT WE DID.
With research, we offered a variety of styles for the type treatment as well as a mix of proverbs to get folks psyched up to visit the gym and sweat. The Nalgene team ultimately landed on the final versions below.
Project Deliverables:
• Trend Research & Analysis
• Custom Type Treatments
• 3D Renderings [Adobe Dimension + Photoshop]
• Production File setup
With research, we offered a variety of styles for the type treatment as well as a mix of proverbs to get folks psyched up to visit the gym and sweat. The Nalgene team ultimately landed on the final versions below.
Project Deliverables:
• Trend Research & Analysis
• Custom Type Treatments
• 3D Renderings [Adobe Dimension + Photoshop]
• Production File setup
OXYBUL / Mosaic Foam Activity
SHORT BRIEF.
The mosaic foam activity is an art and craft activity for 5-8 year olds. Illustrations were based on a brief provided by Oxybul. Develop Jungle - Tropical illustrations for the foam activity that align closely to the OXybul brand aesthetic.
Technical challenges:
Using 6 different colors for the mosaic pieces to place throughout each illustration. Place approximately 30 mosaic pieces in each illustration.
Technical challenges:
Using 6 different colors for the mosaic pieces to place throughout each illustration. Place approximately 30 mosaic pieces in each illustration.
WHAT WE DID.
After researching and providing recommendations, Melanie collaborated with the Oxybul Product Development and Marketing team to determine which animals would resonate best with 5-8 year olds.
Project Deliverables:
• Research and recommendations for types of animals.
• 8 animal illustrations, with mosaic foam placement.
• 2 repeat patterns to use with the packaging system.
After researching and providing recommendations, Melanie collaborated with the Oxybul Product Development and Marketing team to determine which animals would resonate best with 5-8 year olds.
Project Deliverables:
• Research and recommendations for types of animals.
• 8 animal illustrations, with mosaic foam placement.
• 2 repeat patterns to use with the packaging system.
LINDT x TARGET/ In-store visualizations
SHORT BRIEF.
We regularly collaborate with the Lindt’s Sales & Marketing teams to create inspirational display renderings to be shared with Target buyers. As a category leader, it’s important that Lindt guides and inspires the buyer with merchandising concepts for new product launches and fresh seasonal programs. Some concepts are very Lindt-forward, while others look to elevate the premium category as a whole.
We regularly collaborate with the Lindt’s Sales & Marketing teams to create inspirational display renderings to be shared with Target buyers. As a category leader, it’s important that Lindt guides and inspires the buyer with merchandising concepts for new product launches and fresh seasonal programs. Some concepts are very Lindt-forward, while others look to elevate the premium category as a whole.
WHAT WE DID.
We developed Target store environments to provide context for the renderings, helping the viewer to immediately feel at home in the Target store setting. For each of the merchandising options, we collaborate with the Lindt Shopper Marketing team on product placements and signage development. We typically work through a series of alignment sketches combined with inspiration, before moving onto final renderings.
Project Deliverables:
We developed Target store environments to provide context for the renderings, helping the viewer to immediately feel at home in the Target store setting. For each of the merchandising options, we collaborate with the Lindt Shopper Marketing team on product placements and signage development. We typically work through a series of alignment sketches combined with inspiration, before moving onto final renderings.
Project Deliverables:
- Endcap concept renderings
- In-Aisle concept renderings
- Cart and Tower concept renderings
- Floor Display concept renderings
- Stand-alone Display / 4-way Display concept renderings
Endcaps: Seasonal / Rotational
Seasonal: Valentine’s Day
Seasonal: Easter
Seasonal: Holiday
Stand-Alone 4-way Displays, Mixed Product
A nice win for the Lindt team! Production samples of displays at Lindt Sales office in Minneapolis.
Text rec’d from our client:
Wanted to show you the Target 4-way come to life! This is going to be implemented into Target this year. Beautiful work! The Target buyer loves it!
Premium Chocolate Category Rendering, in-aisle structural & signage concepts
Total Category, Go Big signage concepts
CLEAN SIMPLE EATS x TARGET
In-store visualizations
SHORT BRIEF.
Originally tasked with developing Q4 endcap renderings for Target, Clean Simple Eats saw an opportunity to do more. Their Marketing and Design teams used the brief to inspire buyers with future-facing solutions that positioned CSE as a long-term platform brand, not just a one-off. As a challenger brand aiming to gain traction at Target, it was crucial to balance creative storytelling with a clear understanding of Target’s display guidelines and to deliver concepts that would both educate and engage shoppers.
Originally tasked with developing Q4 endcap renderings for Target, Clean Simple Eats saw an opportunity to do more. Their Marketing and Design teams used the brief to inspire buyers with future-facing solutions that positioned CSE as a long-term platform brand, not just a one-off. As a challenger brand aiming to gain traction at Target, it was crucial to balance creative storytelling with a clear understanding of Target’s display guidelines and to deliver concepts that would both educate and engage shoppers.
WHAT WE DID.
Using Target store environments to provide context for the renderings, we worked closely with the CSE team to create on-shelf solutions across a variety of drink mix categories including protein powders, hydration, collagen and beauty, greens, and their newly launched (RTD) Ready to Drink protein. We developed 3D renderings for all of the skus included in the renderings, and worked closely with their team to execute structural and signage options while offering solutions for on-shelf communication / education.
Project Deliverables:
Using Target store environments to provide context for the renderings, we worked closely with the CSE team to create on-shelf solutions across a variety of drink mix categories including protein powders, hydration, collagen and beauty, greens, and their newly launched (RTD) Ready to Drink protein. We developed 3D renderings for all of the skus included in the renderings, and worked closely with their team to execute structural and signage options while offering solutions for on-shelf communication / education.
Project Deliverables:
- Everyday & Q4 Endcap renderings
- In-aisle renderings
- Sidecap rendering
- Grocery & Front of Store renderings
- RTD Pallet renderings
Endcaps
Following CSE’s meetings with Target, we rec'd this very kind note from CSE’s VP of Marketing, Britt Fusco.
Matt & Mel - wanted to just again express gratitude for all the work you guys did! We just got a list of things that were accepted for target April ‘25 (!!!!!) we’re screaming and just so incredibly grateful for all the work you did to help us get here!
Sidecap
Inline: Expanded Set / Best-Sellers Set with aisle blades and shelf risers
Ready to Drink,
Refrigerated Grocery and Front of Store
Ready to Drink, Inline Energy Drink Shelf
RTD - Clear Protein pallet + Protein pouch endcap rendering
RTD - Clear Protein + Energy pallet leading into the energy drink aisle
LINDT x KROGER/ In-store visualizations
SHORT BRIEF.
Develop Go Big Easter concepts for National Landscape with a specific focus on Kroger. We were to develop Go Big Easter Dress Up Kits for Endcaps, and a signage system for the floor display program. All of this was to be rendered in situ (the store environment).
Develop Go Big Easter concepts for National Landscape with a specific focus on Kroger. We were to develop Go Big Easter Dress Up Kits for Endcaps, and a signage system for the floor display program. All of this was to be rendered in situ (the store environment).
WHAT WE DID.
We collaborated with the Lindt Shopper Marketing team on product placement (POG) and signage development. We worked through a series of alignment sketches combined with inspiration, before moving onto final renderings. Lastly, both a Kroger specific store environment and a (universal) National environment were created to provide context for the renderings.
Project Deliverables:
We collaborated with the Lindt Shopper Marketing team on product placement (POG) and signage development. We worked through a series of alignment sketches combined with inspiration, before moving onto final renderings. Lastly, both a Kroger specific store environment and a (universal) National environment were created to provide context for the renderings.
Project Deliverables:
- Go Big Endcap - signage design & concept renderings
- Go Big Floor Display - signage design & concept renderings
- Everyday Endcap - Mainstream & Premium product mix
Endcaps: Easter Seasonal, National & Kroger store environments
Endcaps: Easter Seasonal
LINDT x CVS/ Endcaps & Displays
SHORT BRIEF.
These renderings were developed in partnership with Lindt USA's Customer Marketing Team for meetings with CVS. We always learn something new when working through these projects. We understand more about Lindt’s brand and merchandising strategy, which helps us provide relevant design solutions and allows us to move efficiently through the creative process.
WHAT WE DID.
To begin the process, we combine competitive research with inspiration and initial concept sketches. Once we’ve agreed on a direction, we start to execute the renderings. For some of these projects we work exclusively in the Adobe Suite - primarily in Photoshop. For others we use 3D software to create the display, and then bring the finished rendering into Photoshop to add context.
To begin the process, we combine competitive research with inspiration and initial concept sketches. Once we’ve agreed on a direction, we start to execute the renderings. For some of these projects we work exclusively in the Adobe Suite - primarily in Photoshop. For others we use 3D software to create the display, and then bring the finished rendering into Photoshop to add context.
Permanent Premium Gifting Endcap
The endcap design below is currently being tested in 500 CVS stores nationwide. The goal was to provide an update to the existing (outdated) display, while integrating key strategic marketing initiatives that speak directly to consumers needs.
LINDT x TARGET / Endcap Concepts
SHORT BRIEF.
In partnership with Lindt USA's Customer Marketing Team for a planning meeting with Target we developed a variety of endcap and aisle visualizations. The brief asked for big ideas that would draw customers to the candy aisle from across the store, and which needed to represent the total confection category (not shown is additional wayfinding signage that would be included throughout the store).
In partnership with Lindt USA's Customer Marketing Team for a planning meeting with Target we developed a variety of endcap and aisle visualizations. The brief asked for big ideas that would draw customers to the candy aisle from across the store, and which needed to represent the total confection category (not shown is additional wayfinding signage that would be included throughout the store).
WHAT WE DID.
Prior to landing on the Candy Cart and the European Candy/Chocolate Boutique concepts, we researched and sketched out a few other ideas. Displaying the endcap & products (without color) in sketch format, allows the merchandising concept to be the focus of the conversation. It allows the buyer to view an idea that's not finalized and can evolve with their input.
Prior to landing on the Candy Cart and the European Candy/Chocolate Boutique concepts, we researched and sketched out a few other ideas. Displaying the endcap & products (without color) in sketch format, allows the merchandising concept to be the focus of the conversation. It allows the buyer to view an idea that's not finalized and can evolve with their input.
Following the meeting, we rec'd this note from
the Head of Lindt's Customer Marketing Team:
the Head of Lindt's Customer Marketing Team:
"We just wrapped up our Target meetings. They went very well, and your renderings 'nailed it'. They were received very well and stimulated great discussion. Thanks a lot for all your work on this project."
Go︎
NANAT / Brand Design
SHORT BRIEF.
Brand Design. Craft a brand targeting new parents (25-40) and gift-givers (30-65) looking for uniquely designed baby blankets that children and adults can enjoy for both the artistic quality and the premium material.
Brand Design. Craft a brand targeting new parents (25-40) and gift-givers (30-65) looking for uniquely designed baby blankets that children and adults can enjoy for both the artistic quality and the premium material.
WHAT WE DID.
Before the design work began, we developed a brand roadmap which outlined nanat’s brand values, personality, message, tone, and more. From that roadmap, a concept for the brand’s visual expression emerged - elements of that work are shown below.
Brand Identity. The ‘nanat’ wordmark conveys an elegant yet playful feel. The visual system is both consistent and flexible, allowing for a cohesive rollout to various digital channels and print formats.
Visit the storefront > nanatbaby.com
Before the design work began, we developed a brand roadmap which outlined nanat’s brand values, personality, message, tone, and more. From that roadmap, a concept for the brand’s visual expression emerged - elements of that work are shown below.
Brand Identity. The ‘nanat’ wordmark conveys an elegant yet playful feel. The visual system is both consistent and flexible, allowing for a cohesive rollout to various digital channels and print formats.
Visit the storefront > nanatbaby.com
Identity Design
Secondary marks, social media badges, and icons
Seasonal logo treatment - spring promotion concept
Collateral mockup
Brand Guidelines, Color and Typography
Blanket + Baby brand visuals
Photography by Matt & Mel’s
Photography by Matt & Mel’s
Digital Carousel - Shopify, Etsy
Packaging - Premium Giftbox (1PC), e-commerce exclusive
Primary structure is made with Mohawk’s 100% PC ultra-white uncoated paperboard with a beautiful clear foil stamp applied to the logo. Custom tissue, inner sticker, and marketing inserts are made from 100% recycled materials and use soy inks.
Primary structure is made with Mohawk’s 100% PC ultra-white uncoated paperboard with a beautiful clear foil stamp applied to the logo. Custom tissue, inner sticker, and marketing inserts are made from 100% recycled materials and use soy inks.
Packaging - Luxury Keepsake Giftbox (3PC), e-commerce exclusive
Rigid structure uses 100% recycled chipboard, and outer paper wrap made with FSC certified paper. Custom tissue, inner sticker, and marketing inserts are made from 100% recycled materials and use soy inks.
Rigid structure uses 100% recycled chipboard, and outer paper wrap made with FSC certified paper. Custom tissue, inner sticker, and marketing inserts are made from 100% recycled materials and use soy inks.
