NALGENE / Astronaut Athlete Series
SHORT BRIEF.
The team at Nalgene engaged us to conduct trend research for content, design and illustrative styles to be developed into new bottle collections targeting Nalgene’s three core demograhics. Their team intentionally left the brief open and flexible during the research phase. For their On-The-Fly 12 oz bottle the target was children, aged 6-10.
The team at Nalgene engaged us to conduct trend research for content, design and illustrative styles to be developed into new bottle collections targeting Nalgene’s three core demograhics. Their team intentionally left the brief open and flexible during the research phase. For their On-The-Fly 12 oz bottle the target was children, aged 6-10.
WHAT WE DID.
Altogether we identified 20 distinct trends that fit within the overarching design strategy. Five of those trends targeted the 6-10 age group. Through close collaboration with their marketing team, we narrowed down to the two illustrative concepts that best fit the aesthetic and tone of the brand. The Astronaut Athletes theme made the final cut.
Altogether we identified 20 distinct trends that fit within the overarching design strategy. Five of those trends targeted the 6-10 age group. Through close collaboration with their marketing team, we narrowed down to the two illustrative concepts that best fit the aesthetic and tone of the brand. The Astronaut Athletes theme made the final cut.
THE PROCESS.
An integral part of our process is using rough concept sketches to align with our clients prior to developing refined illustrations or designs. It’s a great way to collaborate, allowing them to share their expertise and provide input for the creative direction of a project. This process is very efficient and allows us to move forward with minimal adjustments in the art development phase. Bottom line - we work side-by-side with our clients to ensure alignment throughout the creative process.
An integral part of our process is using rough concept sketches to align with our clients prior to developing refined illustrations or designs. It’s a great way to collaborate, allowing them to share their expertise and provide input for the creative direction of a project. This process is very efficient and allows us to move forward with minimal adjustments in the art development phase. Bottom line - we work side-by-side with our clients to ensure alignment throughout the creative process.
Final Illustrations
Final 3D Renderings
The illustrations were also
developed into bottle stickers.
developed into bottle stickers.
THE RESULT.
The Astronaut Athlete series launched on time, as part of their back-to-school promotion. There are some great online reviews like this:
The Astronaut Athlete series launched on time, as part of their back-to-school promotion. There are some great online reviews like this:
“Like all Nalgene products this is a well made bottle. Waterproof and strong. The cap closes well. The print on it is very beautiful and will make my little boy happy. We have several Nalgene products and as usual we are not disappointed.”
NALGENE / Retro Collection
SHORT BRIEF.
The marketing team at engaged us to conduct trend research on content, design and illustrative styles to be developed into new bottle collections over the next few years. One of several target groups was professionals (24+) and the work for this key demo focused around their iconic 32oz bottles. The Nalgene team intentionally left the brief open and flexible during the research phase.
The marketing team at engaged us to conduct trend research on content, design and illustrative styles to be developed into new bottle collections over the next few years. One of several target groups was professionals (24+) and the work for this key demo focused around their iconic 32oz bottles. The Nalgene team intentionally left the brief open and flexible during the research phase.
WHAT WE DID.
Altogether we identified 20 distinct trends that fit within their design strategy, 4 of which were aimed at the 24+ age group. With their marketing team’s input we narrowed down to the 5 illustrative concepts that best fit their long-term design strategy for the brand across a range of target audiences. The Retro collection below is one of those 5 selected design directions.
Project Deliverables:
• Trend Research & Analysis
• Custom Illustrations
• 3D Renderings [Adobe Dimension + Photoshop]
• Production Art setup
Altogether we identified 20 distinct trends that fit within their design strategy, 4 of which were aimed at the 24+ age group. With their marketing team’s input we narrowed down to the 5 illustrative concepts that best fit their long-term design strategy for the brand across a range of target audiences. The Retro collection below is one of those 5 selected design directions.
Project Deliverables:
• Trend Research & Analysis
• Custom Illustrations
• 3D Renderings [Adobe Dimension + Photoshop]
• Production Art setup
RESEARCH + ALIGNMENT SKETCHES
A key part of our process is using preliminary concept sketches to align with our clients prior to developing refined illustrations. It’s a great way to collaborate with the client, allowing them to share their expertise and make key decisions for the illustrations that ultimately become an expression of their brand.
We’re also typically working on short timelines, so it’s crucial that we get the work correct in the first pass or with minimal adjustments. We bring the client along on the creative journey, which ensures alignment along the way.
SOCIAL MEDIA
As Nalgene brand loyalists purchased their new bottles, they posted on social media to show off their new score. Plus some Nalgene brand posts!
NALGENE’S WEBSITE
ADD’L SOCIAL POSTS
NALGENE / DSG’s Workout Bottles
THE BRIEF.
Develop various bottle collections to pitch to Dick’s Sporting Goods. Their Marketing team provided specific briefs, one of which focused on motivational sayings for those of you heading to the gym to get pumped up.
Develop various bottle collections to pitch to Dick’s Sporting Goods. Their Marketing team provided specific briefs, one of which focused on motivational sayings for those of you heading to the gym to get pumped up.
WHAT WE DID.
With research, we offered a variety of styles for the type treatment as well as a mix of proverbs to get folks psyched up to visit the gym and sweat. The Nalgene team ultimately landed on the final versions below.
Project Deliverables:
• Trend Research & Analysis
• Custom Type Treatments
• 3D Renderings [Adobe Dimension + Photoshop]
• Production File setup
With research, we offered a variety of styles for the type treatment as well as a mix of proverbs to get folks psyched up to visit the gym and sweat. The Nalgene team ultimately landed on the final versions below.
Project Deliverables:
• Trend Research & Analysis
• Custom Type Treatments
• 3D Renderings [Adobe Dimension + Photoshop]
• Production File setup
OXYBUL / Mosaic Foam Activity
SHORT BRIEF.
The mosaic foam activity is an art and craft activity for 5-8 year olds. Illustrations were based on a brief provided by Oxybul. Develop Jungle - Tropical illustrations for the foam activity that align closely to the OXybul brand aesthetic.
Technical challenges:
Using 6 different colors for the mosaic pieces to place throughout each illustration. Place approximately 30 mosaic pieces in each illustration.
Technical challenges:
Using 6 different colors for the mosaic pieces to place throughout each illustration. Place approximately 30 mosaic pieces in each illustration.
WHAT WE DID.
After researching and providing recommendations, Melanie collaborated with the Oxybul Product Development and Marketing team to determine which animals would resonate best with 5-8 year olds.
Project Deliverables:
• Research and recommendations for types of animals.
• 8 animal illustrations, with mosaic foam placement.
• 2 repeat patterns to use with the packaging system.
After researching and providing recommendations, Melanie collaborated with the Oxybul Product Development and Marketing team to determine which animals would resonate best with 5-8 year olds.
Project Deliverables:
• Research and recommendations for types of animals.
• 8 animal illustrations, with mosaic foam placement.
• 2 repeat patterns to use with the packaging system.
