TARGET + LINDT / In-store visualizations
SHORT BRIEF.
We regularly collaborate with the Lindt’s Sales & Marketing teams to create inspirational display renderings to be shared with Target buyers. As a category leader, it’s important that Lindt guides and inspires the buyer with merchandising concepts for new product launches and fresh seasonal programs. Some concepts are very Lindt-forward, while others look to elevate the premium category as a whole.
We regularly collaborate with the Lindt’s Sales & Marketing teams to create inspirational display renderings to be shared with Target buyers. As a category leader, it’s important that Lindt guides and inspires the buyer with merchandising concepts for new product launches and fresh seasonal programs. Some concepts are very Lindt-forward, while others look to elevate the premium category as a whole.
WHAT WE DID.
We developed Target store environments to provide context for the renderings, helping the viewer to immediately feel at home in the Target store setting. For each of the merchandising options, we collaborate with the Lindt Shopper Marketing team on product placements and signage development. We typically work through a series of alignment sketches combined with inspiration, before moving onto final renderings.
Project Deliverables:
We developed Target store environments to provide context for the renderings, helping the viewer to immediately feel at home in the Target store setting. For each of the merchandising options, we collaborate with the Lindt Shopper Marketing team on product placements and signage development. We typically work through a series of alignment sketches combined with inspiration, before moving onto final renderings.
Project Deliverables:
- Endcap concept renderings
- In-Aisle concept renderings
- Cart and Tower concept renderings
- Floor Display concept renderings
- Stand-alone Display / 4-way Display concept renderings
Endcaps: Seasonal / Rotational
Seasonal: Valentine’s Day
Seasonal: Easter
Seasonal: Holiday
Stand-Alone 4-way Displays, Mixed Product
A nice win for the Lindt team! Production samples of displays at Lindt Sales office in Minneapolis.
Text rec’d from our client:
Wanted to show you the Target 4-way come to life! This is going to be implemented into Target this year. Beautiful work! The Target buyer loves it!
Premium Chocolate Category Rendering, in-aisle structural & signage concepts
Total Category, Go Big signage concepts
KROGER + LINDT / In-store visualizations
SHORT BRIEF.
Develop Go Big Easter concepts for National Landscape with a specific focus on Kroger. We were to develop Go Big Easter Dress Up Kits for Endcaps, and a signage system for the floor display program. All of this was to be rendered in situ (the store environment).
Develop Go Big Easter concepts for National Landscape with a specific focus on Kroger. We were to develop Go Big Easter Dress Up Kits for Endcaps, and a signage system for the floor display program. All of this was to be rendered in situ (the store environment).
WHAT WE DID.
We collaborated with the Lindt Shopper Marketing team on product placement (POG) and signage development. We worked through a series of alignment sketches combined with inspiration, before moving onto final renderings. Lastly, both a Kroger specific store environment and a (universal) National environment were created to provide context for the renderings.
Project Deliverables:
We collaborated with the Lindt Shopper Marketing team on product placement (POG) and signage development. We worked through a series of alignment sketches combined with inspiration, before moving onto final renderings. Lastly, both a Kroger specific store environment and a (universal) National environment were created to provide context for the renderings.
Project Deliverables:
- Go Big Endcap - signage design & concept renderings
- Go Big Floor Display - signage design & concept renderings
- Everyday Endcap - Mainstream & Premium product mix
Endcaps: Easter Seasonal, National & Kroger store environments
Endcaps: Easter Seasonal
CVS + LINDT / Endcaps & Displays
SHORT BRIEF.
These renderings were developed in partnership with Lindt USA's Customer Marketing Team for meetings with CVS. We always learn something new when working through these projects. We understand more about Lindt’s brand and merchandising strategy, which helps us provide relevant design solutions and allows us to move efficiently through the creative process.
WHAT WE DID.
To begin the process, we combine competitive research with inspiration and initial concept sketches. Once we’ve agreed on a direction, we start to execute the renderings. For some of these projects we work exclusively in the Adobe Suite - primarily in Photoshop. For others we use 3D software to create the display, and then bring the finished rendering into Photoshop to add context.
To begin the process, we combine competitive research with inspiration and initial concept sketches. Once we’ve agreed on a direction, we start to execute the renderings. For some of these projects we work exclusively in the Adobe Suite - primarily in Photoshop. For others we use 3D software to create the display, and then bring the finished rendering into Photoshop to add context.
Permanent Premium Gifting Endcap
The endcap design below is currently being tested in 500 CVS stores nationwide. The goal was to provide an update to the existing (outdated) display, while integrating key strategic marketing initiatives that speak directly to consumers needs.
Seasonal Joint Brand Floor Display
Lindt & 19 Crimes
Lindt + Josh Wines + L’Oreal + Hallmark
TARGET + LINDT / Endcap Concepts
SHORT BRIEF.
In partnership with Lindt USA's Customer Marketing Team for a planning meeting with Target we developed a variety of endcap and aisle visualizations. The brief asked for big ideas that would draw customers to the candy aisle from across the store, and which needed to represent the total confection category (not shown is additional wayfinding signage that would be included throughout the store).
In partnership with Lindt USA's Customer Marketing Team for a planning meeting with Target we developed a variety of endcap and aisle visualizations. The brief asked for big ideas that would draw customers to the candy aisle from across the store, and which needed to represent the total confection category (not shown is additional wayfinding signage that would be included throughout the store).
WHAT WE DID.
Prior to landing on the Candy Cart and the European Candy/Chocolate Boutique concepts, we researched and sketched out a few other ideas. Displaying the endcap & products (without color) in sketch format, allows the merchandising concept to be the focus of the conversation. It allows the buyer to view an idea that's not finalized and can evolve with their input.
Prior to landing on the Candy Cart and the European Candy/Chocolate Boutique concepts, we researched and sketched out a few other ideas. Displaying the endcap & products (without color) in sketch format, allows the merchandising concept to be the focus of the conversation. It allows the buyer to view an idea that's not finalized and can evolve with their input.
Following the meeting, we rec'd this note from
the Head of Lindt's Customer Marketing Team:
the Head of Lindt's Customer Marketing Team:
"We just wrapped up our Target meetings. They went very well, and your renderings 'nailed it'. They were received very well and stimulated great discussion. Thanks a lot for all your work on this project."
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