LINDT x TARGET/ In-store visualizations
SHORT BRIEF.
We regularly collaborate with the Lindt’s Sales & Shopper Marketing teams to create inspirational display renderings to be shared with Target buyers. As a category leader, it’s important that Lindt guides and inspires the buyer with merchandising concepts for new product launches and fresh seasonal programs. Some concepts are very Lindt-forward, while others look to elevate the premium category as a whole.
We regularly collaborate with the Lindt’s Sales & Shopper Marketing teams to create inspirational display renderings to be shared with Target buyers. As a category leader, it’s important that Lindt guides and inspires the buyer with merchandising concepts for new product launches and fresh seasonal programs. Some concepts are very Lindt-forward, while others look to elevate the premium category as a whole.
WHAT WE DID.
For each merchandising option, we started by sharing quick alignment sketches and visual inspiration to get the ideas flowing. Their team’s feedback helped guide the direction until we landed on a concept ready to bring to life. From there, we developed polished renderings and collaborated closely on product placement and signage along the way. Every rendering is shown in a Target store environment so the team and buyer can see how it would look in real life.
Project Deliverables:
For each merchandising option, we started by sharing quick alignment sketches and visual inspiration to get the ideas flowing. Their team’s feedback helped guide the direction until we landed on a concept ready to bring to life. From there, we developed polished renderings and collaborated closely on product placement and signage along the way. Every rendering is shown in a Target store environment so the team and buyer can see how it would look in real life.
Project Deliverables:
- Endcap concept renderings
- In-Aisle concept renderings
- Tower & Table concept renderings
- Floor Display concept renderings
- Stand-alone Display / 4-way Display concept renderings
Aisle Display, Tower + Table combo: Seasonal
Endcaps: Rotational / New Brand Launch
Seasonal: Easter
Seasonal: Holiday
Pick & Mix concept
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Stand-Alone 4-way Displays, Mixed Product
A nice win for the Lindt team! Production samples of displays at Lindt Sales office in Minneapolis.
Text rec’d from our client:
Wanted to show you the Target 4-way come to life! This is going to be implemented into Target this year. Beautiful work! The Target buyer loves it!
Total Category, GO BIG signage, Sketch concepts
CLEAN SIMPLE EATS x TARGET
In-store visualizations
SHORT BRIEF.
Originally tasked with developing Q4 endcap renderings for Target, Clean Simple Eats saw an opportunity to do more. Their Marketing and Design teams used the brief to inspire buyers with future-facing solutions that positioned CSE as a long-term platform brand, not just a one-off. As a challenger brand aiming to gain traction at Target, it was crucial to balance creative storytelling with a clear understanding of Target’s display guidelines and to deliver concepts that would both educate and engage shoppers.
Originally tasked with developing Q4 endcap renderings for Target, Clean Simple Eats saw an opportunity to do more. Their Marketing and Design teams used the brief to inspire buyers with future-facing solutions that positioned CSE as a long-term platform brand, not just a one-off. As a challenger brand aiming to gain traction at Target, it was crucial to balance creative storytelling with a clear understanding of Target’s display guidelines and to deliver concepts that would both educate and engage shoppers.
WHAT WE DID.
Using Target store environments as the context for the renderings, we worked closely with the CSE team to create on-shelf solutions across a variety of drink mix categories including protein powders, hydration, collagen and beauty, greens, and their newly launched (RTD) Ready to Drink protein. We developed 3D renderings for all of the skus included in the renderings, and worked closely with their team to execute structural and signage options while offering solutions for on-shelf communication / education.
Project Deliverables:
Using Target store environments as the context for the renderings, we worked closely with the CSE team to create on-shelf solutions across a variety of drink mix categories including protein powders, hydration, collagen and beauty, greens, and their newly launched (RTD) Ready to Drink protein. We developed 3D renderings for all of the skus included in the renderings, and worked closely with their team to execute structural and signage options while offering solutions for on-shelf communication / education.
Project Deliverables:
- (32) Packaging renderings
- Everyday & Q4 Endcap renderings
- In-aisle renderings
- Sidecap rendering
- Grocery & Front of Store renderings
- Ready-to-Drink (RTD) Pallet renderings
Endcaps
Following CSE’s meetings with Target, we rec'd this very kind note from CSE’s VP of Marketing, Britt Fusco.
Matt & Mel - wanted to just again express gratitude for all the work you guys did! We just got a list of things that were accepted for target April ‘25 (!!!!!) we’re screaming and just so incredibly grateful for all the work you did to help us get here!
Sidecap
Inline: Expanded Set / Best-Sellers Set with aisle blades and shelf risers including a focused mix of brand messaging and key visuals.
Ready to Drink,
Refrigerated Grocery and Front of Store
Ready to Drink, Inline Energy Drink Shelf
RTD - Clear Protein pallet + Protein pouch endcap rendering
RTD - Clear Protein + Energy pallet leading into the energy drink aisle
LINDT x KROGER/ In-store visualizations
SHORT BRIEF.
Develop Go Big Easter concepts for National Landscape with a specific focus on Kroger. We were to develop Go Big Easter Dress Up Kits for Endcaps, and a signage system for the floor display program. All of this was to be rendered in situ (the store environment).
Develop Go Big Easter concepts for National Landscape with a specific focus on Kroger. We were to develop Go Big Easter Dress Up Kits for Endcaps, and a signage system for the floor display program. All of this was to be rendered in situ (the store environment).
WHAT WE DID.
We collaborated with the Lindt Shopper Marketing team on product placement (POG) and signage development. We worked through a series of alignment sketches combined with inspiration, before moving onto final renderings. Lastly, both a Kroger specific store environment and a (universal) National environment were created to provide context for the renderings.
Project Deliverables:
We collaborated with the Lindt Shopper Marketing team on product placement (POG) and signage development. We worked through a series of alignment sketches combined with inspiration, before moving onto final renderings. Lastly, both a Kroger specific store environment and a (universal) National environment were created to provide context for the renderings.
Project Deliverables:
- Go Big Endcap - signage design & concept renderings
- Go Big Floor Display - signage design & concept renderings
Endcaps: Easter Seasonal, National & Kroger store environments
Floor Displays: Easter Seasonal
LINDT x CVS/ Endcaps & Displays
SHORT BRIEF.
These renderings were developed in partnership with Lindt USA's Customer Marketing Team for meetings with CVS. We always learn something new when working through these projects. We understand more about Lindt’s brand and merchandising strategy, which helps us provide relevant design solutions and allows us to move efficiently through the creative process.
WHAT WE DID.
To begin the process, we combine competitive research with inspiration and initial concept sketches. Once we’ve agreed on a direction, we start to execute the renderings. For some of these projects we work exclusively in the Adobe Suite - primarily in Photoshop. For others we use 3D software to create the display, and then bring the finished rendering into Photoshop to add context.
To begin the process, we combine competitive research with inspiration and initial concept sketches. Once we’ve agreed on a direction, we start to execute the renderings. For some of these projects we work exclusively in the Adobe Suite - primarily in Photoshop. For others we use 3D software to create the display, and then bring the finished rendering into Photoshop to add context.
Permanent Premium Gifting Endcap
The endcap design below is currently being tested in 500 CVS stores nationwide. The goal was to provide an update to the existing (outdated) display, while integrating key strategic marketing initiatives that speak directly to consumers needs.
