NANAT / Brand Design
SHORT BRIEF.
Brand Design. Craft a brand targeting new parents (25-40) and gift-givers (30-65) looking for uniquely designed baby blankets that children and adults can enjoy for both the artistic quality and the premium material.
Brand Design. Craft a brand targeting new parents (25-40) and gift-givers (30-65) looking for uniquely designed baby blankets that children and adults can enjoy for both the artistic quality and the premium material.
WHAT WE DID.
Before the design work began, we developed a brand roadmap which outlined nanat’s brand values, personality, message, tone, and more. From that roadmap, a concept for the brand’s visual expression emerged - elements of that work are shown below.
Brand Identity. The ‘nanat’ wordmark conveys an elegant yet playful feel. The visual system is both consistent and flexible, allowing for a cohesive rollout to various digital channels and print formats.
Visit the storefront > nanatbaby.com
Before the design work began, we developed a brand roadmap which outlined nanat’s brand values, personality, message, tone, and more. From that roadmap, a concept for the brand’s visual expression emerged - elements of that work are shown below.
Brand Identity. The ‘nanat’ wordmark conveys an elegant yet playful feel. The visual system is both consistent and flexible, allowing for a cohesive rollout to various digital channels and print formats.
Visit the storefront > nanatbaby.com
Identity Design
Secondary marks, social media badges, and icons
Seasonal logo treatment - spring promotion concept
Collateral mockup
Brand Guidelines, Color and Typography
Blanket + Baby brand visuals
Photography by Matt & Mel’s
Photography by Matt & Mel’s
Digital Carousel - Shopify, Etsy
Packaging - Premium Giftbox (1PC), e-commerce exclusive
Primary structure is made with Mohawk’s 100% PC ultra-white uncoated paperboard with a beautiful clear foil stamp applied to the logo. Custom tissue, inner sticker, and marketing inserts are made from 100% recycled materials and use soy inks.
Primary structure is made with Mohawk’s 100% PC ultra-white uncoated paperboard with a beautiful clear foil stamp applied to the logo. Custom tissue, inner sticker, and marketing inserts are made from 100% recycled materials and use soy inks.
Packaging - Luxury Keepsake Giftbox (3PC), e-commerce exclusive
Rigid structure uses 100% recycled chipboard, and outer paper wrap made with FSC certified paper. Custom tissue, inner sticker, and marketing inserts are made from 100% recycled materials and use soy inks.
Rigid structure uses 100% recycled chipboard, and outer paper wrap made with FSC certified paper. Custom tissue, inner sticker, and marketing inserts are made from 100% recycled materials and use soy inks.
DOWNEAST / Boardwalk FMB Rebrand
SHORT BRIEF.
Relaunch Downeast’s FMB range under the “Boardwalk” sub-brand, with a focus on tapping into the nostalgia of boardwalk culture. The logo needed to clearly differentiate the line from cider while still feeling connected to the brand. At the same time, the team was exploring whether the Downeast mark should appear on the front at all, requiring logo directions that could stand on their own or work within the existing system.
Relaunch Downeast’s FMB range under the “Boardwalk” sub-brand, with a focus on tapping into the nostalgia of boardwalk culture. The logo needed to clearly differentiate the line from cider while still feeling connected to the brand. At the same time, the team was exploring whether the Downeast mark should appear on the front at all, requiring logo directions that could stand on their own or work within the existing system.
WHAT WE DID.
We developed multiple directions for the Boardwalk logomark, then explored how the selected mark could flex within the existing can design, including options with and without Downeast branding. The focus was on creating a clear hierarchy and distinct identity without changing the overall packaging system. Final concepts were applied to key flavors and delivered as renderings and production-ready artwork for research and rollout.
We developed multiple directions for the Boardwalk logomark, then explored how the selected mark could flex within the existing can design, including options with and without Downeast branding. The focus was on creating a clear hierarchy and distinct identity without changing the overall packaging system. Final concepts were applied to key flavors and delivered as renderings and production-ready artwork for research and rollout.
Boardwalk wordmark, overview of initial concepting sketches
![]()
The one we thought was most impactful
![]()
Refined versions developed for logo study
![]()
Cans with final Boardwalk wordmark prominently positioned within the udpated design hiearchy.
Before
![]()
After
![]()
