NALGENE / Retro Collection
SHORT BRIEF.
The marketing team at engaged us to conduct trend research on content, design and illustrative styles to be developed into new bottle collections over the next few years. One of several target groups was professionals (24+) and the work for this key demo focused around their iconic 32oz bottles. The Nalgene team intentionally left the brief open and flexible during the research phase.
The marketing team at engaged us to conduct trend research on content, design and illustrative styles to be developed into new bottle collections over the next few years. One of several target groups was professionals (24+) and the work for this key demo focused around their iconic 32oz bottles. The Nalgene team intentionally left the brief open and flexible during the research phase.
WHAT WE DID.
Altogether we identified 20 distinct trends that fit within their design strategy, 4 of which were aimed at the 24+ age group. With their marketing team’s input we narrowed down to the 5 illustrative concepts that best fit their long-term design strategy for the brand across a range of target audiences. The Retro collection below is one of those 5 selected design directions.
Project Deliverables:
• Trend Research & Analysis
• Custom Illustrations
• 3D Renderings [Adobe Dimension + Photoshop]
• Production Art setup
Altogether we identified 20 distinct trends that fit within their design strategy, 4 of which were aimed at the 24+ age group. With their marketing team’s input we narrowed down to the 5 illustrative concepts that best fit their long-term design strategy for the brand across a range of target audiences. The Retro collection below is one of those 5 selected design directions.
Project Deliverables:
• Trend Research & Analysis
• Custom Illustrations
• 3D Renderings [Adobe Dimension + Photoshop]
• Production Art setup
RESEARCH + ALIGNMENT SKETCHES
A key part of our process is using preliminary concept sketches to align with our clients prior to developing refined illustrations. It’s a great way to collaborate with the client, allowing them to share their expertise and make key decisions for the illustrations that ultimately become an expression of their brand.
We’re also typically working on short timelines, so it’s crucial that we get the work correct in the first pass or with minimal adjustments. We bring the client along on the creative journey, which ensures alignment along the way.
SOCIAL MEDIA
As Nalgene brand loyalists purchased their new bottles, they posted on social media to show off their new score. Plus some Nalgene brand posts!
NALGENE’S WEBSITE
ADD’L SOCIAL POSTS
