MGM GRAND LV / In-room amenity program
SHORT BRIEF.
Develop a custom, in-room amenity program, that ties closely to the brand ethos of MGM. The snack portion of the project needed to run on a vertical FFS and cartoning machinery.
Develop a custom, in-room amenity program, that ties closely to the brand ethos of MGM. The snack portion of the project needed to run on a vertical FFS and cartoning machinery.
WHAT WE DID.
The packaging included several distinct embellishments which contribute to a unique visual and tactile presentation. Textures were added through roll-embossing on both the snack boxes and chocolate bar packaging. We included gold foil stamping, spot gloss UV, spot embossing on the 'label' for a more dimensional look.
