LINDT x TARGET/ In-store visualizations
SHORT BRIEF.
We regularly collaborate with the Lindt’s Sales & Shopper Marketing teams to create inspirational display renderings to be shared with Target buyers. As a category leader, it’s important that Lindt guides and inspires the buyer with merchandising concepts for new product launches and fresh seasonal programs. Some concepts are very Lindt-forward, while others look to elevate the premium category as a whole.
We regularly collaborate with the Lindt’s Sales & Shopper Marketing teams to create inspirational display renderings to be shared with Target buyers. As a category leader, it’s important that Lindt guides and inspires the buyer with merchandising concepts for new product launches and fresh seasonal programs. Some concepts are very Lindt-forward, while others look to elevate the premium category as a whole.
WHAT WE DID.
For each merchandising option, we started by sharing quick alignment sketches and visual inspiration to get the ideas flowing. Their team’s feedback helped guide the direction until we landed on a concept ready to bring to life. From there, we developed polished renderings and collaborated closely on product placement and signage along the way. Every rendering is shown in a Target store environment so the team and buyer can see how it would look in real life.
Project Deliverables:
For each merchandising option, we started by sharing quick alignment sketches and visual inspiration to get the ideas flowing. Their team’s feedback helped guide the direction until we landed on a concept ready to bring to life. From there, we developed polished renderings and collaborated closely on product placement and signage along the way. Every rendering is shown in a Target store environment so the team and buyer can see how it would look in real life.
Project Deliverables:
- Endcap concept renderings
- In-Aisle concept renderings
- Tower & Table concept renderings
- Floor Display concept renderings
- Stand-alone Display / 4-way Display concept renderings
Aisle Display, Tower + Table combo: Seasonal
Endcaps: Rotational / New Brand Launch
Seasonal: Easter
Seasonal: Holiday
Pick & Mix concept
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Stand-Alone 4-way Displays, Mixed Product
A nice win for the Lindt team! Production samples of displays at Lindt Sales office in Minneapolis.
Text rec’d from our client:
Wanted to show you the Target 4-way come to life! This is going to be implemented into Target this year. Beautiful work! The Target buyer loves it!
Total Category, GO BIG signage, Sketch concepts
