L’OR / Iced Coffee capsules
SHORT BRIEF.
Develop an adaptation of the existing coffee capsule packaging system that would differentiate the launch of Iced Coffee Packaging and Iced Coffee Capsules. While the initial launch was for Black Iced, we also needed to consider how this might roll out to Flavored Iced Coffee. Brand guardrails were provided along with which elements would be open to exploration.
Develop an adaptation of the existing coffee capsule packaging system that would differentiate the launch of Iced Coffee Packaging and Iced Coffee Capsules. While the initial launch was for Black Iced, we also needed to consider how this might roll out to Flavored Iced Coffee. Brand guardrails were provided along with which elements would be open to exploration.
WHAT WE DID.
We collaborated closely with L’OR’s marketing and creative team from concept to final artwork, applying our process to adapt their existing design system in a way that accentuates the uniqueness of the Iced series and allows for growth into flavors and seasons. The box is currently available in the UK and France - sorry to our American friends, you‘ll just have to take that long overdue Paris ︎ trip to try this one out...
Project Deliverables:
Project Deliverables:
- Iced Package Design
- Iced Capsule Design
- Package and Capsule renderings
Step 1: Initial concepting and solving design challenges
There were several design challenges that needed to be fleshed out:
1 - How do we communicate ICED in the most clear and effective way ensuring shoppers understand the product benefits at a glance, while maintaining unity with the rest of the Coffee Capsule range?
2 - Should the updated Barista machine be incorporated in a unique way to support differentiation vs the rest of the Espresso and Coffee Capsule range or should it be removed completely?
3 - How can visual cues (i.e. the iced appetite appeal) be utilized to educate shoppers about the new iced capsule offering and functionality?
4 - What category cues should be considered to help shoppers immediately recognize L’OR’s iced capsule packaging?
To start the process, we worked through an initial round of rough sketches in order to quickly share potential solutions and garner feedback.
Once we had the ︎ from the team, we refined the greyscale sketches so they could be shared with their leadership group.
In addition to the packaging, we explored designs for the coffee capsule. Shown here is the selected concept for their new Iced capsule.
To wrap up the concepting phase, we added color to the approved package sketch to help the team better visualize their selection. The capsule artwork was also updated - a full graphic repeat was created, and capsule colors were limited to one.
Step 2: Creating the final art
With initial ideas explored and an approved concept in hand, we start honing in on the final artwork and color. We needed to incorporate a few more key elements to finish off the design.
• The newly updated Barista [2.0] machine needed to be integrated with the correct glass, which posed a challenge - we only had a rendering (image) of the machine and a physical glass, so we had the glass photographed and merged the two to create the final visual.
• A more distinctive ice texture was added to the background to enhance the overall ICED appetite appeal and communication.
• A more distinctive ice texture was added to the background to enhance the overall ICED appetite appeal and communication.
Step 3: Finalizing the Artwork
This phase is all about refinement, tightening the details, and making sure everything feels cohesive and shelf-ready. We finalize key elements like marketing copy and NLEA info so everything is accurate. Recommendations on ways to optimize the finish are made, and final 3D renderings are provided.
︎Images below by L’OR
