KROGER + LINDT / In-store visualizations
SHORT BRIEF.
Develop Go Big Easter concepts for National Landscape with a specific focus on Kroger. We were to develop Go Big Easter Dress Up Kits for Endcaps, and a signage system for the floor display program. All of this was to be rendered in situ (the store environment).
Develop Go Big Easter concepts for National Landscape with a specific focus on Kroger. We were to develop Go Big Easter Dress Up Kits for Endcaps, and a signage system for the floor display program. All of this was to be rendered in situ (the store environment).
WHAT WE DID.
We collaborated with the Lindt Shopper Marketing team on product placement (POG) and signage development. We worked through a series of alignment sketches combined with inspiration, before moving onto final renderings. Lastly, both a Kroger specific store environment and a (universal) National environment were created to provide context for the renderings.
Project Deliverables:
We collaborated with the Lindt Shopper Marketing team on product placement (POG) and signage development. We worked through a series of alignment sketches combined with inspiration, before moving onto final renderings. Lastly, both a Kroger specific store environment and a (universal) National environment were created to provide context for the renderings.
Project Deliverables:
- Go Big Endcap - signage design & concept renderings
- Go Big Floor Display - signage design & concept renderings
- Everyday Endcap - Mainstream & Premium product mix
Endcaps: Easter Seasonal, National & Kroger store environments
Endcaps: Easter Seasonal
