DYLAN’S / Color Wheel & Swatches
SHORT BRIEF.
In a meeting with Dylan's product development and creative teams, they floated the idea of a chocolate color wheel to showcase their full range of flavored squares.
In a meeting with Dylan's product development and creative teams, they floated the idea of a chocolate color wheel to showcase their full range of flavored squares.
WHAT WE DID.
Structural concepts and development of the outer PET circular structure, the inner tray, and label.
Working closely with one of our partner factories in southern China throughout development and was present during the initial production run. Below are a few of the pictures from the factory and of the early prototypes.
Initial prototypes.
At the same time the ‘Chocolate Wheel’ was being developed, the ‘Chocolate Swatches’ packaging was also underway.
