CLEAN SIMPLE EATS x TARGET
In-store visualizations
SHORT BRIEF.
Originally tasked with developing Q4 endcap renderings for Target, Clean Simple Eats saw an opportunity to do more. Their Marketing and Design teams used the brief to inspire buyers with future-facing solutions that positioned CSE as a long-term platform brand, not just a one-off. As a challenger brand aiming to gain traction at Target, it was crucial to balance creative storytelling with a clear understanding of Target’s display guidelines and to deliver concepts that would both educate and engage shoppers.
Originally tasked with developing Q4 endcap renderings for Target, Clean Simple Eats saw an opportunity to do more. Their Marketing and Design teams used the brief to inspire buyers with future-facing solutions that positioned CSE as a long-term platform brand, not just a one-off. As a challenger brand aiming to gain traction at Target, it was crucial to balance creative storytelling with a clear understanding of Target’s display guidelines and to deliver concepts that would both educate and engage shoppers.
WHAT WE DID.
Using Target store environments to provide context for the renderings, we worked closely with the CSE team to create on-shelf solutions across a variety of drink mix categories including protein powders, hydration, collagen and beauty, greens, and their newly launched (RTD) Ready to Drink protein. We developed 3D renderings for all of the skus included in the renderings, and worked closely with their team to execute structural and signage options while offering solutions for on-shelf communication / education.
Project Deliverables:
Using Target store environments to provide context for the renderings, we worked closely with the CSE team to create on-shelf solutions across a variety of drink mix categories including protein powders, hydration, collagen and beauty, greens, and their newly launched (RTD) Ready to Drink protein. We developed 3D renderings for all of the skus included in the renderings, and worked closely with their team to execute structural and signage options while offering solutions for on-shelf communication / education.
Project Deliverables:
- Everyday & Q4 Endcap renderings
- In-aisle renderings
- Sidecap rendering
- Grocery & Front of Store renderings
- RTD Pallet renderings
Endcaps
Following CSE’s meetings with Target, we rec'd this very kind note from CSE’s VP of Marketing, Britt Fusco.
Matt & Mel - wanted to just again express gratitude for all the work you guys did! We just got a list of things that were accepted for target April ‘25 (!!!!!) we’re screaming and just so incredibly grateful for all the work you did to help us get here!
Sidecap
Inline: Expanded Set / Best-Sellers Set with aisle blades and shelf risers
Ready to Drink,
Refrigerated Grocery and Front of Store
Ready to Drink, Inline Energy Drink Shelf
RTD - Clear Protein pallet + Protein pouch endcap rendering
RTD - Clear Protein + Energy pallet leading into the energy drink aisle
