BANK OF AMERICA / Advanced Center Design
SHORT BRIEF.
In 2019, we supported Winter Holben, a Maine-based agency that works with Bank of America’s in-house Store Design team. We helped the BofA team develop and implement their ‘Future Vision’ plan to transform and elevate the look of the branded environment. Our focus was on the Bank’s Advanced Centers along with a few key flagship Financial Centers. Additionally, we supported their merchandising team as they rolled out a newly updated brand identity across much of their financial centers, and remote ATMs.
In 2019, we supported Winter Holben, a Maine-based agency that works with Bank of America’s in-house Store Design team. We helped the BofA team develop and implement their ‘Future Vision’ plan to transform and elevate the look of the branded environment. Our focus was on the Bank’s Advanced Centers along with a few key flagship Financial Centers. Additionally, we supported their merchandising team as they rolled out a newly updated brand identity across much of their financial centers, and remote ATMs.
WHAT WE DID.
We collaborated closely with their team to develop a versatile wayfinding system aimed at elevating the consumer experience and modernizing the Bank’s brand aesthetic within the built environment. To gain buy-in from their leadership team, we provided renderings to help them visualize the new design concept. We developed custom patterns for wallcoverings, and provided detailed elevations to guide their production team through installation.
We collaborated closely with their team to develop a versatile wayfinding system aimed at elevating the consumer experience and modernizing the Bank’s brand aesthetic within the built environment. To gain buy-in from their leadership team, we provided renderings to help them visualize the new design concept. We developed custom patterns for wallcoverings, and provided detailed elevations to guide their production team through installation.
Initial Test Site in Chicago
Before & After Renderings (Ps)
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Photos from install
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Vendor Guide was created to help organize the install
Our very first rendering based on initial design direction
We introduced spot gloss finishes for a few of the banks existing patterns. Their ‘fleck pattern’ was applied to the matte black walls as a high gloss wall covering - a subtle effect, that looks sharp when it reflects the light within the environment.
Completed Test Site in Brooklyn.
Based on creative direction from the Store Design team, we created a few proprietary patterns which were developed as wall coverings and dimensional panels. The white pattern below is a faux dimensional pattern intended to complement their logo, while establishing a contemporary feel within the environment.
We also developed a large (4’x8’) repeating wood grain pattern to be applied as wallcovering. Capturing the tone and grain of the wood which matched other interior wood finishes was challenging, but the end result was a very refined pattern that elevated the look of the interiors.
We also developed a large (4’x8’) repeating wood grain pattern to be applied as wallcovering. Capturing the tone and grain of the wood which matched other interior wood finishes was challenging, but the end result was a very refined pattern that elevated the look of the interiors.
Privacy Film
In 2018 Bank of America rebranded. Part of our role was to find creative ways to adapt the patterns developed by the agency responsible for the rebranding into the environment.
Interchangeable signage system
We developed a few concepts for a changeable signage system. The option below was implemented throughout key financial centers nationwide.
