WELLNESS PET / Product & Packaging consumer testing visuals
THE BRIEF.
Wellness Pet needed a set of early-stage product concepts visualized for consumer testing, fast. The concepts spanned multiple formats, from resealable pouches to single-serve and frozen toppers, each with different structural and branding considerations. The challenge wasn’t just sketching ideas. It was making sure each concept was clear, credible, and testable with consumers.
Wellness Pet needed a set of early-stage product concepts visualized for consumer testing, fast. The concepts spanned multiple formats, from resealable pouches to single-serve and frozen toppers, each with different structural and branding considerations. The challenge wasn’t just sketching ideas. It was making sure each concept was clear, credible, and testable with consumers.
WHAT WE DID.
We translated early concepts into clear, test-ready visuals.
Each sketch reflected the intended packaging structure, product format, and real branding, so consumers weren’t reacting to placeholders or guesswork. Across multiple formats, we kept everything consistent and easy to understand, so the team could focus on the ideas, not explaining the visuals.
Each sketch reflected the intended packaging structure, product format, and real branding, so consumers weren’t reacting to placeholders or guesswork. Across multiple formats, we kept everything consistent and easy to understand, so the team could focus on the ideas, not explaining the visuals.
We provided additional visuals to support testing for a Wellness Core Bowl Boosters product concept for cats.
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