LINDT USA / Design Across Franchises & Touchpoints
THE BRIEF.
Lindt’s core brands rely on strong, established systems that must remain consistent as new products, formats, and retail programs are introduced. Each execution needs to align with existing standards while adapting to different packaging structures, sizes, and merchandising environments.
Lindt’s core brands rely on strong, established systems that must remain consistent as new products, formats, and retail programs are introduced. Each execution needs to align with existing standards while adapting to different packaging structures, sizes, and merchandising environments.
WHAT WE DID.
For 10+ years, we’ve supported ongoing packaging and display development across Lindor, Excellence, Classic Recipe, Gold Bunny, and now Dubai Style. The work spans primary packaging, club formats, and retail displays, all designed to integrate seamlessly into Lindt’s broader brand ecosystem.
Lindt LINDOR
Lindt LINDOR expands each year with seasonal and customer-exclusive flavors. We partner with the Lindt Brand, Creative, and Production teams to develop packaging that introduces new flavor experiences while still feeling at home within the LINDOR franchise.
Our work includes creating ingredient visuals and exploring bag and wrapper color combinations across formats ranging from 6oz to 21oz club sizes. Raspberry Cheesecake was one of our favorites and is now a consistent seasonal release at Target.
We redesigned Lindt LINDOR‘s club case system in 2025. We’ll save the full write-up for a separate case study ︎, but here’s a quick look at the updated club case structure / design and the front pallet view for Raspberry Cheesecake.
We developed seasonal packaging updates for LINDOR across Valentine’s Day, Spring, and Holiday, introducing limited-time graphics that feel festive while complementing the core design system. The Valentine’s design features hand-painted watercolor hearts by Mel.
Images below courtesy of Lindt USA.
Images below courtesy of Lindt USA.
Lindt EXCELLENCE
For Excellence, we’ve supported retail and promotional packaging as well as display design. A strong understanding of the brand’s core assets helps ensure new flavors feel consistent across the bar range while still allowing room for variation when appropriate.
Crunchy Mint Cookie builds on the visual approach established for Crispy Wafer, introducing a more expressive background with added texture, touches of gold foil, and ingredient pieces emerging from the signature diamond. The result feels distinctive while still clearly part of the Excellence lineup.
Floor Display w/ Wing showcasing flavor innovation.
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Prior Floor Display w/ Header showcasing flavor innovation.
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Key Visual and comp print layouts for ‘Love it or We’ll Replace it’ campaign.
Lindt CLASSIC RECIPE
Lindt is expanding their range of products for Classic Recipe beyond bars and into other formats like spreads, individual wrapped pieces, and the Non-Dairy category. In each case, the objective is to extend the current Classic Recipe design language to these new products while utilizing the equities of the brand to ensure consistency and strengthen recognition on-shelf.
‘Gold’ Bars (Gifting)
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Les Grande Bars
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Seasonal designs across formats and sales channels. Bag and wrapper designs for FDM and an XL stand-up pouch and clubcase for the Club channel.
Classic Recipe, Hazelnut Spread
