LINDT / Displays for What’s New
SHORT BRIEF.
Develop floor displays that drive consistency within each Lindt sub-brand while allowing new products and seasonal releases to stand out in-store.
The work focuses on consistent use of core brand assets (especially key colors, Master Chocolatier imagery, and appetite appeal) to help shoppers quickly recognize the brand while navigating the store. Flavor innovation is highlighted within the established design system.
For Lindor, seasonal display programs introduce structural variation through custom diecut headers, creating moments of excitement while staying consistent with the overall display approach.
The result supports ongoing launches, reinforces brand recognition, and allows each sub-brand to evolve without starting from scratch.
WHAT WE DID.
In the case of Excellence, the marketing team came to us with a brief to streamline the graphic system while aligning with global display standards. A key focus was improving the dark chocolate flavor meter, an educational tool designed to help “new to dark” shoppers quickly understand sweetness vs. bitterness at a glance.
For all displays work, the 3D display renderings that we create provide the team with flexible views that are used within presentations to internal stakeholders and for sell-in with retailers.
In the case of Excellence, the marketing team came to us with a brief to streamline the graphic system while aligning with global display standards. A key focus was improving the dark chocolate flavor meter, an educational tool designed to help “new to dark” shoppers quickly understand sweetness vs. bitterness at a glance.
For all displays work, the 3D display renderings that we create provide the team with flexible views that are used within presentations to internal stakeholders and for sell-in with retailers.
Excellence - On this display we’re using the wing to disrupt and callout the new flavor drop, and on the body we’re improving clarity for ‘new to dark’ shoppers by educating them on taste profiles and where to start. 3D renderings are used throughout the process to help marketing teams visualize the displays.
Classic Recipe uses the same structure as Excellence. DBA’s are expressed differently, while the innovation wing creates a clear callout for new flavor releases.
Lindor - Flavor innovation is highlighted through graphic cues that maintain continuity with the Lindor brand.
The system expands to include structural variation, with diecut headers creating distinct seasonal moments.
