LE BELGE / Le Voyage Collection
SHORT BRIEF.
Create an ultra-premium retail collection targeting premium boutique retail shops, Napa Valley wineries (Napa CA is the home of Le Belge), and high-end hotels.
Create an ultra-premium retail collection targeting premium boutique retail shops, Napa Valley wineries (Napa CA is the home of Le Belge), and high-end hotels.
WHAT WE DID.
I led the development of the Le Voyage collection while serving as Product Development Director at Le Belge, overseeing the project from initial concept development through final production. My role included line planning, structural packaging design, pricing strategy, vendor management, and coordinating collaboration between Marketing, R&D, and Finance throughout the process.
Working alongside brand designer Mike Boos, we developed a premium chocolate collection tailored for boutique retail, wineries, and luxury hospitality environments. The final line combined refined packaging structure, layered visual storytelling, and carefully developed flavor assortments into a cohesive collection built for premium retail and hospitality environments.
Working alongside brand designer Mike Boos, we developed a premium chocolate collection tailored for boutique retail, wineries, and luxury hospitality environments. The final line combined refined packaging structure, layered visual storytelling, and carefully developed flavor assortments into a cohesive collection built for premium retail and hospitality environments.
