L’OR / Iced Coffee Packaging
SHORT BRIEF.
Develop an adaptation of the existing coffee capsule packaging system that would differentiate the launch of Iced Coffee Packaging and Iced Coffee Capsules. While the initial launch was for Black Iced, we also needed to consider how this might extend to Flavored Iced Coffee. Brand guardrails were defined along with elements that were open to exploration.
Develop an adaptation of the existing coffee capsule packaging system that would differentiate the launch of Iced Coffee Packaging and Iced Coffee Capsules. While the initial launch was for Black Iced, we also needed to consider how this might extend to Flavored Iced Coffee. Brand guardrails were defined along with elements that were open to exploration.
WHAT WE DID.
We collaborated closely with L’OR’s marketing and creative team from concept to final artwork, applying our process to adapt their existing design system in a way that accentuates the uniqueness of the Iced series and allows for growth into flavors and seasons. The box is currently available in the UK and France only - sorry to our American friends, you‘ll just have to take that long overdue Paris ︎ trip to try this one out...
Project Deliverables:
Project Deliverables:
- Iced Coffee Package Design
- Iced Coffee Capsule Design
- Package and Capsule renderings
Phase 1: Initial concepting and solving design challenges
To start the process, we worked through a series of rough sketches in order to quickly share potential solutions to get an initial round of feedback from the product development and creative teams.
We wanted to keep the focus of the conversation on design hierarchy and how to best incorporate the Barista and iced glas, so color wasn’t added at this stage. We did provide direction through inspirational imagery, allowing the marketing team to provide feedback on color and style.
Once we had feedback on the initial concepts, the sketches were refined and shared with L’OR’s leadership team.
In addition to the packaging, we explored designs for the ICED coffee capsule. Shown here is the selected concept sketch and initial render.
To lock-in the alignment with the team, we added color to the approved concept to help them visualize their selection. The capsule artwork was also approved and the capsule rendering added to the front panel view.
Phase 2: Creating the final art
With initial ideas explored and an approved concept in hand, we start honing in on the final artwork and color. We needed to incorporate a few more key elements to finish off the design.
• The newly updated Barista [2.0] machine needed to be integrated with the correct glass, which posed a challenge - we only had a rendering (image) of the machine and a physical glass, so we had the glass photographed at the correct angle and merged the two to create the final visual.
• A more distinctive ice texture was added to the background to enhance the overall ICED appetite appeal and communication.
Phase 3: Finalizing the Artwork
This phase is all about refinement, tightening the details, and making sure everything feels cohesive and shelf-ready. We finalize key elements like marketing copy and NLEA info so everything is accurate. Recommendations on ways to optimize the finish are made, and final 3D renderings are provided.
︎Images below by L’OR
