Matt & Mel's Design & Illustration Studio copy

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	<title>Matt &#38; Mel's Design &#38; Illustration Studio copy </title>
	<link>https://mattandmels.com</link>
	<description>Matt &#38; Mel's Design &#38; Illustration Studio copy </description>
	<pubDate>Fri, 21 Aug 2026 18:24:10 +0000</pubDate>
	<generator>https://mattandmels.com</generator>
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	<item>
		<title>LET'S TALK</title>
				
		<link>https://mattandmels.com/LET-S-TALK</link>

		<pubDate>Tue, 18 Aug 2026 16:51:37 +0000</pubDate>

		<dc:creator>Matt &#38; Mel's Design &#38; Illustration Studio copy </dc:creator>

		<guid isPermaLink="true">https://mattandmels.com/LET-S-TALK</guid>

		<description>
	What type of project are you inquiring about?


Just a few quick questions to get things moving, 
or if you have a full brief prepared feel free to email us directly at &#38;nbsp;hello@mattandmels.com.

	
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	<item>
		<title>YOU DON'T NEED</title>
				
		<link>https://mattandmels.com/YOU-DON-T-NEED</link>

		<pubDate>Tue, 18 Aug 2026 16:51:37 +0000</pubDate>

		<dc:creator>Matt &#38; Mel's Design &#38; Illustration Studio copy </dc:creator>

		<guid isPermaLink="true">https://mattandmels.com/YOU-DON-T-NEED</guid>

		<description>


You don’t need a&#38;nbsp;packaging designer.

You need morethan that.


	We help brand, creative, and shopper teams solve packaging, display, and in-store visualization challenges, without adding complexity to the process.
&#38;nbsp;See our work ︎︎︎&#38;nbsp;

&#38;nbsp;Start a project&#38;nbsp;︎︎︎&#38;nbsp;


</description>
		
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	<item>
		<title>THE PROBLEM</title>
				
		<link>https://mattandmels.com/THE-PROBLEM</link>

		<pubDate>Tue, 18 Aug 2026 17:37:42 +0000</pubDate>

		<dc:creator>Matt &#38; Mel's Design &#38; Illustration Studio copy </dc:creator>

		<guid isPermaLink="true">https://mattandmels.com/THE-PROBLEM</guid>

		<description>
	
	&#38;nbsp;CPG teams are under a lot of pressure...&#38;nbsp;
Across the board we see you juggling tight timelines, shifting priorities, and an avalanche of projects coming through your creative department, all with feedback from multiple stakeholders. &#38;nbsp;And the final deliverables need to be strategic, polished, and ready to put in front of leadership and retailers.
	

	High volume work.
Internal teams are stretched thin across competing priorities, or don’t have the expertise to execute certain types of projects.
	Too many inputs.Creative has to navigate input from marketing, sales, leadership, production, and engineering teams.
 

	No room for weak execution.Despite all the challenges and pressure, the final work needs to be executed quickly and without sacrificing quality.&#38;nbsp;


</description>
		
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	<item>
		<title>THE PROMISE</title>
				
		<link>https://mattandmels.com/THE-PROMISE</link>

		<pubDate>Tue, 18 Aug 2026 18:00:34 +0000</pubDate>

		<dc:creator>Matt &#38; Mel's Design &#38; Illustration Studio copy </dc:creator>

		<guid isPermaLink="true">https://mattandmels.com/THE-PROMISE</guid>

		<description>

	That’s where 
Matt &#38;amp; Mel’s 
comes in.We bring structure, experienced judgement, and highly crafted creative to projects that need to move forward quickly without unnecessary rounds or added friction.We step right in the middle of&#38;nbsp;messy briefs, mixed feedback, and tight timelines,&#38;nbsp;
and we turn that into clear, accurate work.


..............................................................................

You need creative support that can consistently:

Simplify complex packaging &#38;amp; display problems
Develop or extend existing design systems
Create&#38;nbsp;shelf impact and understand retail context
Deliver work your leadership can approve quickly
Interpret feedback correctly the first time
Get from concept to production-ready without mistakes

&#38;nbsp;About Matt &#38;amp; Mel’s ︎︎︎ &#38;nbsp;
	PROCESS OVERVIEW


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</description>
		
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	<item>
		<title>Brands we've worked with</title>
				
		<link>https://mattandmels.com/Brands-we-ve-worked-with</link>

		<pubDate>Tue, 18 Aug 2026 16:51:41 +0000</pubDate>

		<dc:creator>Matt &#38; Mel's Design &#38; Illustration Studio copy </dc:creator>

		<guid isPermaLink="true">https://mattandmels.com/Brands-we-ve-worked-with</guid>

		<description>
	

&#38;nbsp;Trusted by teams doing serious CPG work.&#38;nbsp;


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For Lindt, we’ve completed&#38;nbsp;500+ projects, across all key franchises.Projects span packaging, display, and in-store visualizations used to sell in programs to major retailers.&#38;nbsp; 

&#38;nbsp;&#38;nbsp;Read the case study here&#38;nbsp;︎︎︎&#38;nbsp;


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&#38;nbsp;more client testimonials ︎︎︎&#38;nbsp;

</description>
		
	</item>
		
		
	<item>
		<title>CHOOSE - BRAND OR SHOPPER</title>
				
		<link>https://mattandmels.com/CHOOSE-BRAND-OR-SHOPPER</link>

		<pubDate>Fri, 21 Aug 2026 18:24:10 +0000</pubDate>

		<dc:creator>Matt &#38; Mel's Design &#38; Illustration Studio copy </dc:creator>

		<guid isPermaLink="true">https://mattandmels.com/CHOOSE-BRAND-OR-SHOPPER</guid>

		<description>

Choose the kind of problem you need help solving.


	FOR 
BRAND + CREATIVE TEAMS︎︎︎

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Packaging + Brand
.................................................Packaging Design

Packaging that is consistent with the brand, design systems that hold up across SKUs
and formats, and files that are ready for&#38;nbsp;production.
Custom Illustration

High-level illustration that fits the brand, supports the concept whether it’s for packaging or merch, and works within
real world constraints.

&#38;nbsp;Explore Packaging + Brand ︎︎︎&#38;nbsp;
	FOR 
SHOPPER + SALES TEAMS
︎︎︎

&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6641d843778599958a0b8722dae5c7541a47b3a58cb0c8c2b57e1d8dabbfc96c/lindt-target-easter-display.png" data-mid="251565644" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/6641d843778599958a0b8722dae5c7541a47b3a58cb0c8c2b57e1d8dabbfc96c/lindt-target-easter-display.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6bf4c80dd9376906c6c198f977e3f86ceee7e9e79de3b9f3d78b753f5b9f4d86/lindt-target-valentines-endcap.png" data-mid="251565645" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/6bf4c80dd9376906c6c198f977e3f86ceee7e9e79de3b9f3d78b753f5b9f4d86/lindt-target-valentines-endcap.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c9c5fe36ca53a8d4242ac1b825e46a56343181a502fa88cf1df4f97945d1ea4d/lindt-excellence-floor-display.png" data-mid="251565646" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/c9c5fe36ca53a8d4242ac1b825e46a56343181a502fa88cf1df4f97945d1ea4d/lindt-excellence-floor-display.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b72f07e54a25241523ca32a59c6f8b578e16fb02b416da0cd39b5e1a766fb2f6/clean-simple-eats-target-endcap-and-pallet-displays.png" data-mid="251565647" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b72f07e54a25241523ca32a59c6f8b578e16fb02b416da0cd39b5e1a766fb2f6/clean-simple-eats-target-endcap-and-pallet-displays.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6d4276adfaf241335fb7b5a9f649cfd07ad2f5b9d7498efe44e9f51ef6e6b47d/clean-simple-eats-endcap.png" data-mid="251467544" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/6d4276adfaf241335fb7b5a9f649cfd07ad2f5b9d7498efe44e9f51ef6e6b47d/clean-simple-eats-endcap.png" /&#62;

Shopper + Retail
.................................................


In-store Visualizations / Renderings

Clear, accurate visuals that bring programs to life, help teams align quickly, and support sell-in to major retailers.&#38;nbsp;POS Displays and display systems

Displays built with the right product mix, structure, and details so reviews stay focused on the idea.
&#38;nbsp;Explore Shopper + Retail ︎︎︎&#38;nbsp;

&#38;nbsp;

</description>
		
	</item>
		
		
	<item>
		<title>Featured Design Work</title>
				
		<link>https://mattandmels.com/Featured-Design-Work</link>

		<pubDate>Tue, 18 Aug 2026 16:51:43 +0000</pubDate>

		<dc:creator>Matt &#38; Mel's Design &#38; Illustration Studio copy </dc:creator>

		<guid isPermaLink="true">https://mattandmels.com/Featured-Design-Work</guid>

		<description>View all projects ︎


	 Featured Work /  Brand Packaging ︎︎︎&#38;nbsp;

&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2924c4e827064a212552dbfcaf3a29f76a045c940057d7f91b2d6b47c3e72231/apple-pie.png" data-mid="251354058" border="0"  src="https://freight.cargo.site/w/1000/i/2924c4e827064a212552dbfcaf3a29f76a045c940057d7f91b2d6b47c3e72231/apple-pie.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/28c2cb9f1898f2bc4afed4e9188252414b99ccbaee018b1be4cb6e7f39072aa1/nect-basil.png" data-mid="251354059" border="0"  src="https://freight.cargo.site/w/1000/i/28c2cb9f1898f2bc4afed4e9188252414b99ccbaee018b1be4cb6e7f39072aa1/nect-basil.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8c492ecb258bf3492329ac5725beaf0ffe58ec5b3342ec458d219bddcab986ea/pear-vanilla.png" data-mid="251354060" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/8c492ecb258bf3492329ac5725beaf0ffe58ec5b3342ec458d219bddcab986ea/pear-vanilla.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c0041dbdc86c660bf54b4c2254934ed218d30a37068aa21024fa870b4e69fc0/prickly-pear.png" data-mid="251354061" border="0"  src="https://freight.cargo.site/w/1000/i/2c0041dbdc86c660bf54b4c2254934ed218d30a37068aa21024fa870b4e69fc0/prickly-pear.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/36f99f8a7e172382f06a1ce421e2ad38278793b138bccf17bc7c52773a26d626/yuzu-ginger.png" data-mid="251354062" border="0"  src="https://freight.cargo.site/w/1000/i/36f99f8a7e172382f06a1ce421e2ad38278793b138bccf17bc7c52773a26d626/yuzu-ginger.png" /&#62;


PACKAGING DESIGN + CUSTOM ILLUSTRATION


A Refined Pour

We partnered with Downeast Cider House to create a refined, seasonal series exclusive to their Taproom. It features hand-painted ingredients, color, and a crafted design system built to evolve with the seasons.
view Downeast case study ︎︎︎


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a401c26d84961311b56caee26d8e36d395d7638ba2450ff6b867d3967aebe360/FEATURED-LINDT-packaging-ldr-raz.png" data-mid="251354066" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a401c26d84961311b56caee26d8e36d395d7638ba2450ff6b867d3967aebe360/FEATURED-LINDT-packaging-ldr-raz.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5251044974d59abb2979b5d06c1a2101dcd4fdf33dba310daa018a5b9f61abdd/FEATURED-LINDT-packaging-cr.png" data-mid="251354057" border="0"  src="https://freight.cargo.site/w/1000/i/5251044974d59abb2979b5d06c1a2101dcd4fdf33dba310daa018a5b9f61abdd/FEATURED-LINDT-packaging-cr.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c5b34269526d1b9f5e95e93bd37ba182951e12b7769704a6adee1011225ce526/FEATURED-LINDT-packaging-exc.png" data-mid="251354056" border="0"  src="https://freight.cargo.site/w/1000/i/c5b34269526d1b9f5e95e93bd37ba182951e12b7769704a6adee1011225ce526/FEATURED-LINDT-packaging-exc.png" /&#62;

PACKAGING &#38;amp; POS DISPLAY DESIGN

Across Franchises &#38;amp; TouchpointsWe support Lindt’s core franchises with packaging and display design that carries brand standards across formats, from primary packs to club cases and retail displays, keeping everything cohesive and on-brand.

view Lindt case study ︎︎︎


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/49daa609cffbc4835a29e92d40d87eb39a1c95700c222a1cc576535aa498af42/featured-iced-new.png" data-mid="251354064" border="0"  src="https://freight.cargo.site/w/1000/i/49daa609cffbc4835a29e92d40d87eb39a1c95700c222a1cc576535aa498af42/featured-iced-new.png" /&#62;PACKAGING DESIGN

From Sketch to Shelf
We helped L’OR design their Iced Coffee packaging that made iced instantly clear while staying on cohesive with the range. We solved for appetite appeal, category cues, and future flexibility.

view L’OR case study ︎︎︎


	 Featured Work /  In-store Visualizations ︎︎︎&#38;nbsp;


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/beede50521a2b65f7f47daf794646d243e17ca6d2e929dc4b14e952c69a202a6/featured-clean-simple-eats-update.png" data-mid="251354063" border="0"  src="https://freight.cargo.site/w/1000/i/beede50521a2b65f7f47daf794646d243e17ca6d2e929dc4b14e952c69a202a6/featured-clean-simple-eats-update.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/beede50521a2b65f7f47daf794646d243e17ca6d2e929dc4b14e952c69a202a6/featured-clean-simple-eats-update.png" data-mid="251354063" border="0"  src="https://freight.cargo.site/w/1000/i/beede50521a2b65f7f47daf794646d243e17ca6d2e929dc4b14e952c69a202a6/featured-clean-simple-eats-update.png" /&#62;

IN-STORE VISUALIZATIONS

Showing the Full PlatformWe created in-store renderings that helped Target visualize the full Clean Simple Eats product platform, supporting early conversations and leading to their first shelf placement.

view Clean Simple Eats case study ︎︎︎


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/05fd4aafa80f88d83b717cef50bca503832a79bd391999bfb3a9c6d7fe02926b/FEATURED---LINDT-in-store.png" data-mid="251354054" border="0"  src="https://freight.cargo.site/w/1000/i/05fd4aafa80f88d83b717cef50bca503832a79bd391999bfb3a9c6d7fe02926b/FEATURED---LINDT-in-store.png" /&#62;
IN-STORE VISUALIZATIONS

From Concept to AisleWe create engaging retail renderings for Lindt’s Target presentations, helping to clearly communicate concepts, spark buyer conversation, and explore possibilities before programs are finalized.

view Lindt case study ︎︎︎


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2dfafb747ba03498b15c2d4e23f15bb7b4f54cf8480867393b37095d4efeb844/EXC-IN-STORE-RNDG_MCC-DISPLAY_042426-web.png" data-mid="251354067" border="0"  src="https://freight.cargo.site/w/1000/i/2dfafb747ba03498b15c2d4e23f15bb7b4f54cf8480867393b37095d4efeb844/EXC-IN-STORE-RNDG_MCC-DISPLAY_042426-web.png" /&#62;POS • FLOOR DISPLAYS
Seasonal &#38;amp; Launch DisplaysWe support Lindt’s floor displays within each sub-brand, using color and key visuals to maintain consistency while helping new flavors and seasonal releases stand out clearly in-store.

view Lindt case study ︎︎︎


	 &#38;nbsp;Start a project ︎︎︎&#38;nbsp; 


</description>
		
	</item>
		
		
	<item>
		<title>CREATE MEMORABLE BRANDS</title>
				
		<link>https://mattandmels.com/CREATE-MEMORABLE-BRANDS</link>

		<pubDate>Tue, 18 Aug 2026 16:51:46 +0000</pubDate>

		<dc:creator>Matt &#38; Mel's Design &#38; Illustration Studio copy </dc:creator>

		<guid isPermaLink="true">https://mattandmels.com/CREATE-MEMORABLE-BRANDS</guid>

		<description>

	
Strategic Design, 
Beautifully Crafted.


</description>
		
	</item>
		
		
	<item>
		<title>L'OR Iced Coffee Packaging</title>
				
		<link>https://mattandmels.com/L-OR-Iced-Coffee-Packaging</link>

		<pubDate>Tue, 18 Aug 2026 16:51:47 +0000</pubDate>

		<dc:creator>Matt &#38; Mel's Design &#38; Illustration Studio copy </dc:creator>

		<guid isPermaLink="true">https://mattandmels.com/L-OR-Iced-Coffee-Packaging</guid>

		<description>
	L’OR / Iced Coffee Packaging


	 SHORT BRIEF. 
Develop an adaptation of the existing coffee capsule packaging system that would differentiate the launch of Iced Coffee Packaging and Iced Coffee Capsules. While the initial launch was for Black Iced, we also needed to consider how this might extend to Flavored Iced Coffee. &#38;nbsp;Brand guardrails were defined along with elements that were open to exploration. &#38;nbsp;


	WHAT WE DID. We collaborated closely with L’OR’s marketing and creative team from concept to final artwork, applying our process to adapt their existing design system in a way that accentuates the uniqueness of the Iced series and allows for growth into flavors and seasons. The box is currently available in the UK and France only - sorry to our American friends, you‘ll just have to take that long overdue Paris ︎ trip to try this one out...

Project Deliverables:Iced Coffee Package Design&#38;nbsp;Iced Coffee Capsule DesignPackage and Capsule renderings


	Phase 1: Initial concepting and solving design challengesTo start the process, we worked through a series of rough sketches in order to quickly share potential solutions to get an initial round of feedback from the product development and creative teams.&#38;nbsp;
We wanted to keep the focus of the conversation on design hierarchy and how to best incorporate the Barista and iced glas, so color wasn’t added at this stage. &#38;nbsp;We did provide direction through inspirational imagery, allowing the marketing team to provide feedback on color and style.

	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ef674f2b0cca6cbcf7019a26052de2b6d13d76826ded47aab5256e64ea38d8d/LOR-iced-initial-concept-1.jpeg" data-mid="251354068" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/7ef674f2b0cca6cbcf7019a26052de2b6d13d76826ded47aab5256e64ea38d8d/LOR-iced-initial-concept-1.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8f301fceb393328adc51ea13944bdc525ca4e12b99023c16289340d44fca413a/LOR-iced-initial-concept-2.jpeg" data-mid="251354069" border="0"  src="https://freight.cargo.site/w/1000/i/8f301fceb393328adc51ea13944bdc525ca4e12b99023c16289340d44fca413a/LOR-iced-initial-concept-2.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e9c0de7442de0c24d42b977ff691cfa3b8ea70a7f2a35fe1999f6231205f13a9/LOR-iced-initial-concept-3.jpeg" data-mid="251354070" border="0"  src="https://freight.cargo.site/w/1000/i/e9c0de7442de0c24d42b977ff691cfa3b8ea70a7f2a35fe1999f6231205f13a9/LOR-iced-initial-concept-3.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ad35bfec9645f7cef92ca8fff5d5ab752f39b7710a08c9cb1f9d673cab809810/LOR-iced-initial-concept-5.jpeg" data-mid="251354072" border="0"  src="https://freight.cargo.site/w/1000/i/ad35bfec9645f7cef92ca8fff5d5ab752f39b7710a08c9cb1f9d673cab809810/LOR-iced-initial-concept-5.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0f720e4239dba27e990de77dafb9eb0be22ce7b3afc9bf59ec33c5d405d9df81/LOR-iced-initial-concept-4.jpeg" data-mid="251354071" border="0"  src="https://freight.cargo.site/w/1000/i/0f720e4239dba27e990de77dafb9eb0be22ce7b3afc9bf59ec33c5d405d9df81/LOR-iced-initial-concept-4.jpeg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/77d5f2e6fc220bf4ac6a79e5b17e716337349eab9ee4b9835e40431f18669887/NICE-SKETCHES.002.jpeg" data-mid="251354074" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/77d5f2e6fc220bf4ac6a79e5b17e716337349eab9ee4b9835e40431f18669887/NICE-SKETCHES.002.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/36e554eb2dda7679080da2e841bd7ca2cb35b09e0e839a0131f42476d66b56a9/NICE-SKETCHES.001.jpeg" data-mid="251354073" border="0"  src="https://freight.cargo.site/w/1000/i/36e554eb2dda7679080da2e841bd7ca2cb35b09e0e839a0131f42476d66b56a9/NICE-SKETCHES.001.jpeg" /&#62;


	Once we had feedback on the initial concepts, the sketches were refined and shared with L’OR’s leadership team.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/33a1e723f193742ae2829dd19de71e8b2eed216a82731603728e80404240f28a/NICE-SKETCHES.003.jpeg" data-mid="251354075" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/33a1e723f193742ae2829dd19de71e8b2eed216a82731603728e80404240f28a/NICE-SKETCHES.003.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6dff3c638ef324848ff92a1bdb5191d02929b20361b6d285495ff96e7427511d/NICE-SKETCHES.004.jpeg" data-mid="251354076" border="0"  src="https://freight.cargo.site/w/1000/i/6dff3c638ef324848ff92a1bdb5191d02929b20361b6d285495ff96e7427511d/NICE-SKETCHES.004.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b096693f5f26eed7e1d6f2d1f26cdfc7db61d89cd4a0c71bbfb06a293732bf68/NICE-SKETCHES.005.jpeg" data-mid="251354077" border="0"  src="https://freight.cargo.site/w/1000/i/b096693f5f26eed7e1d6f2d1f26cdfc7db61d89cd4a0c71bbfb06a293732bf68/NICE-SKETCHES.005.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fa2f47a21b2a7df4be2b543a7d01f0f81c5049002025c3e6badbd934fcb69bb7/NICE-SKETCHES.006.jpeg" data-mid="251354078" border="0"  src="https://freight.cargo.site/w/1000/i/fa2f47a21b2a7df4be2b543a7d01f0f81c5049002025c3e6badbd934fcb69bb7/NICE-SKETCHES.006.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1bb71d21f5e83968aab2b8869c08eace952e95a7c1b19dd4da69d8adbf465b99/NICE-SKETCHES.007.jpeg" data-mid="251354079" border="0"  src="https://freight.cargo.site/w/1000/i/1bb71d21f5e83968aab2b8869c08eace952e95a7c1b19dd4da69d8adbf465b99/NICE-SKETCHES.007.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b9d789f5a4c71da972395ce4235db6120afbf35f3550674601c0ba3363d2ff3d/NICE-SKETCHES.008.jpeg" data-mid="251354080" border="0"  src="https://freight.cargo.site/w/1000/i/b9d789f5a4c71da972395ce4235db6120afbf35f3550674601c0ba3363d2ff3d/NICE-SKETCHES.008.jpeg" /&#62;


	In addition to the packaging, we explored designs for the ICED coffee capsule. &#38;nbsp;Shown here is the selected concept sketch and initial render.
	

	&#60;img width="1818" height="818" width_o="1818" height_o="818" data-src="https://freight.cargo.site/t/original/i/d7ba30ba0124a1b497cded4e90285339b6416f8060803172d1185767834fc967/lor-capsule-concept.jpg" data-mid="251354081" border="0"  src="https://freight.cargo.site/w/1000/i/d7ba30ba0124a1b497cded4e90285339b6416f8060803172d1185767834fc967/lor-capsule-concept.jpg" /&#62;
	

	To lock-in the alignment with the team, we added color to the approved concept to help them visualize their selection. The capsule artwork was also approved and the capsule rendering added to the front panel view.
	

	&#60;img width="4952" height="4500" width_o="4952" height_o="4500" data-src="https://freight.cargo.site/t/original/i/5e8e9b9e8d36a2fc1d19fc82a297d37a8ecd7ef2b5c8d06901555b8a75856096/ICED-SKETCH-RNDG_working_A9.png" data-mid="251354082" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5e8e9b9e8d36a2fc1d19fc82a297d37a8ecd7ef2b5c8d06901555b8a75856096/ICED-SKETCH-RNDG_working_A9.png" /&#62;
	

&#60;img width="1950" height="1763" width_o="1950" height_o="1763" data-src="https://freight.cargo.site/t/original/i/1498f343531f3e925abc9adb9465ee39f4489ae9c5016102aae37b6111848910/FRONT-VIEW.jpg" data-mid="251354083" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/1498f343531f3e925abc9adb9465ee39f4489ae9c5016102aae37b6111848910/FRONT-VIEW.jpg" /&#62;
&#60;img width="1950" height="1763" width_o="1950" height_o="1763" data-src="https://freight.cargo.site/t/original/i/ed6f31e18c990012e3263a91a1661912cffbd0cf431686162f3f570e0d0123ef/LEFT-VIEW.jpg" data-mid="251354084" border="0"  src="https://freight.cargo.site/w/1000/i/ed6f31e18c990012e3263a91a1661912cffbd0cf431686162f3f570e0d0123ef/LEFT-VIEW.jpg" /&#62;
&#60;img width="1950" height="1763" width_o="1950" height_o="1763" data-src="https://freight.cargo.site/t/original/i/fbd2f3a893ba05e9dd4b3187679360806702c538766a1d15f97986608bb68dab/BACK-VIEW.jpg" data-mid="251354085" border="0"  src="https://freight.cargo.site/w/1000/i/fbd2f3a893ba05e9dd4b3187679360806702c538766a1d15f97986608bb68dab/BACK-VIEW.jpg" /&#62;
&#60;img width="1950" height="1763" width_o="1950" height_o="1763" data-src="https://freight.cargo.site/t/original/i/7eb80ba154f1241c2f4bea02e6efee5baca1e5a2955870b6e294a478c8e87ca4/RIGHT-VIEW.jpg" data-mid="251354086" border="0"  src="https://freight.cargo.site/w/1000/i/7eb80ba154f1241c2f4bea02e6efee5baca1e5a2955870b6e294a478c8e87ca4/RIGHT-VIEW.jpg" /&#62;


	Phase 2: Creating the final artWith initial ideas explored and an approved concept in hand, we start honing in on the final artwork and color. &#38;nbsp;We needed to incorporate a few more key elements to finish off the design.

• The newly updated Barista [2.0] machine needed to be integrated with the correct glass, which posed a challenge - we only had a rendering (image) of the machine and a physical glass, so we had the glass photographed at the correct angle and merged the two to create the final visual.
• A more distinctive ice texture was added to the background to enhance the overall ICED appetite appeal and communication.


	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/bb343ee7780a683f6dd2b4600b39caf14e8a0c2c2a80dcc72b291f73acf08e07/ICED-BOX-INSTA.gif" data-mid="251354095" border="0"  src="https://freight.cargo.site/w/1000/i/bb343ee7780a683f6dd2b4600b39caf14e8a0c2c2a80dcc72b291f73acf08e07/ICED-BOX-INSTA.gif" /&#62;
	&#60;img width="2500" height="1410" width_o="2500" height_o="1410" data-src="https://freight.cargo.site/t/original/i/b979081303388ed842787461b0fe05f06bc7b4559a7f8daaf913bbb4c1a3169d/Iced-rendering-test.jpg" data-mid="251354088" border="0"  src="https://freight.cargo.site/w/1000/i/b979081303388ed842787461b0fe05f06bc7b4559a7f8daaf913bbb4c1a3169d/Iced-rendering-test.jpg" /&#62;


	Phase 3: Finalizing the ArtworkThis phase is all about refinement, tightening the details, and making sure everything feels cohesive and shelf-ready. 
We finalize key elements like marketing copy and NLEA info so everything is accurate. &#38;nbsp;Recommendations on ways to optimize the finish are made, and final 3D renderings are provided.
	&#60;img width="4846" height="2778" width_o="4846" height_o="2778" data-src="https://freight.cargo.site/t/original/i/241d90fbe05ced9d4d3f73886a29c3f85e6c76149bbf743e00a56425b26cf47b/11320_L-OR_ICED-PKG_WORKING-ART_060624.jpg" data-mid="251354087" border="0"  src="https://freight.cargo.site/w/1000/i/241d90fbe05ced9d4d3f73886a29c3f85e6c76149bbf743e00a56425b26cf47b/11320_L-OR_ICED-PKG_WORKING-ART_060624.jpg" /&#62;


	︎Images below by L’OR

	
	&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/a056b91b1cda2cf88aa406389d33cb2d5b1f90ddcea66d4bd868cf5a6e02faaf/C21351110_JDE_LOR_DTC_Iced-beauty-shot_GBL_MHI_640x640.jpg" data-mid="251354089" border="0"  src="https://freight.cargo.site/w/640/i/a056b91b1cda2cf88aa406389d33cb2d5b1f90ddcea66d4bd868cf5a6e02faaf/C21351110_JDE_LOR_DTC_Iced-beauty-shot_GBL_MHI_640x640.jpg" /&#62;
	&#60;img width="1449" height="1809" width_o="1449" height_o="1809" data-src="https://freight.cargo.site/t/original/i/a5995d77135f4ed33ffaef6cc13de18254382797551ea769ed9dc07c51045536/L-or-iced-lifestyle-image-2-copy.jpg" data-mid="251354092" border="0"  src="https://freight.cargo.site/w/1000/i/a5995d77135f4ed33ffaef6cc13de18254382797551ea769ed9dc07c51045536/L-or-iced-lifestyle-image-2-copy.jpg" /&#62;
	&#60;img width="1444" height="1809" width_o="1444" height_o="1809" data-src="https://freight.cargo.site/t/original/i/341f7ad2dc21eed5a6649083e854dffec35af29e65cf0764eb2b6333cd3922c9/L-or-iced-capsule-image-copy.jpg" data-mid="251354091" border="0"  src="https://freight.cargo.site/w/1000/i/341f7ad2dc21eed5a6649083e854dffec35af29e65cf0764eb2b6333cd3922c9/L-or-iced-capsule-image-copy.jpg" /&#62;


Go︎</description>
		
	</item>
		
		
	<item>
		<title>Downeast's Cider House Exclusive Series</title>
				
		<link>https://mattandmels.com/Downeast-s-Cider-House-Exclusive-Series</link>

		<pubDate>Tue, 18 Aug 2026 16:51:53 +0000</pubDate>

		<dc:creator>Matt &#38; Mel's Design &#38; Illustration Studio copy </dc:creator>

		<guid isPermaLink="true">https://mattandmels.com/Downeast-s-Cider-House-Exclusive-Series</guid>

		<description>
	DOWNEAST / Cider House Exclusive Series


	 SHORT BRIEF. The Cider House Exclusive Series highlights the premium, experimental side of Downeast Cider. Each limited-release flavor pairs unexpected, seasonal ingredients with a more refined, artisanal aesthetic while still staying true to the brand’s approachable personality. The goal: maintain loyalty among core fans while attracting new consumers with a more elevated palate.


	WHAT WE DID. We partnered with the Downeast team from concept to final artwork, applying our process to build a flexible design system that ties the series together. Each can features hand-painted watercolor illustrations (by Mel) of key ingredients, giving the lineup a crafted, small-batch feel. &#38;nbsp;The first flavor to kick off the series was Yuzu &#38;amp; Ginger, a 2025 Spring release - see below for the process that we applied to the creation of this flavor.

It’s been a true collaboration—clear vision, creative trust, and a lot of fun along the way. And the flavors? Genuinely delicious, each perfect for the season. We’ve been thrilled to create artwork that pairs so well with what’s inside the can.&#38;nbsp; 
Visit Downeast’s website or their TAP House to try the latest exclusive release ︎︎︎


	&#60;img width="2000" height="2468" width_o="2000" height_o="2468" data-src="https://freight.cargo.site/t/original/i/f130f5c60dc9c1ec5d75c422a462715a5da172664d594f1fc827a5549a50d068/yuzu-ginger.jpg" data-mid="251354132" border="0"  src="https://freight.cargo.site/w/1000/i/f130f5c60dc9c1ec5d75c422a462715a5da172664d594f1fc827a5549a50d068/yuzu-ginger.jpg" /&#62;
	&#60;img width="2000" height="2468" width_o="2000" height_o="2468" data-src="https://freight.cargo.site/t/original/i/507c09c7b94bd5346ed77a4ca9487210f634ccaf53524cd12cf8b09e786473a4/nectarine-basil.jpg" data-mid="251354133" border="0"  src="https://freight.cargo.site/w/1000/i/507c09c7b94bd5346ed77a4ca9487210f634ccaf53524cd12cf8b09e786473a4/nectarine-basil.jpg" /&#62;
	&#60;img width="2000" height="2468" width_o="2000" height_o="2468" data-src="https://freight.cargo.site/t/original/i/fec13eabd976eebccd45d77aa0fabbff86e5ff3feacaad92eea9173507a5ddd0/apple-pie-2.jpg" data-mid="251354134" border="0"  src="https://freight.cargo.site/w/1000/i/fec13eabd976eebccd45d77aa0fabbff86e5ff3feacaad92eea9173507a5ddd0/apple-pie-2.jpg" /&#62;

	&#60;img width="2000" height="2468" width_o="2000" height_o="2468" data-src="https://freight.cargo.site/t/original/i/4893fe0fb9926ab1e88153d6f34773300b69cbd256af42229b3361b6aa5a0acc/pear-vanilla-3.jpg" data-mid="251354135" border="0"  src="https://freight.cargo.site/w/1000/i/4893fe0fb9926ab1e88153d6f34773300b69cbd256af42229b3361b6aa5a0acc/pear-vanilla-3.jpg" /&#62;
	&#60;img width="1621" height="2000" width_o="1621" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d0c6b43c517a5e5fbef33457a4284e2db73a6d83ffb6fe76f6b64b30d844faae/individual-cans-prickly-pear.jpg" data-mid="251354136" border="0"  src="https://freight.cargo.site/w/1000/i/d0c6b43c517a5e5fbef33457a4284e2db73a6d83ffb6fe76f6b64b30d844faae/individual-cans-prickly-pear.jpg" /&#62;
	&#60;img width="1621" height="2000" width_o="1621" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f58f3d611a117256264bc94df93369a8c64777334bcc38a879977ba00f7dc552/individual-cans-strawberry-dragonfruit.jpg" data-mid="251354137" border="0"  src="https://freight.cargo.site/w/1000/i/f58f3d611a117256264bc94df93369a8c64777334bcc38a879977ba00f7dc552/individual-cans-strawberry-dragonfruit.jpg" /&#62;


	Phase 1: Concepting &#38;amp; Alignment - Creating the systemWe kicked things off by working with the Downeast team to define the design system for the new series. Our goal was to build a system that could flex across future flavors while staying cohesive. We shared a variety of layouts using greyscale ‘sketches’ of the artwork, giving the team space to react to various hierarchies and help shape the direction from the ground up. &#38;nbsp;Other flavors were included in this study, to explore how different flavor names and ingredients might work within the proposed systems.
	

	&#60;img width="2712" height="2785" width_o="2712" height_o="2785" data-src="https://freight.cargo.site/t/original/i/03e213f99fd609af06070f0741379c57e45283213287f3fdfd5bfcb72e1ce9b7/MOCKUP-CAN_OP-A.jpg" data-mid="251354096" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/03e213f99fd609af06070f0741379c57e45283213287f3fdfd5bfcb72e1ce9b7/MOCKUP-CAN_OP-A.jpg" /&#62;
	&#60;img width="2712" height="2785" width_o="2712" height_o="2785" data-src="https://freight.cargo.site/t/original/i/92a898145422553faa03345723c92a9e6b72fdd21a1feb2dd5d161940050d669/MOCKUP-CAN_OP-B.jpg" data-mid="251354097" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/92a898145422553faa03345723c92a9e6b72fdd21a1feb2dd5d161940050d669/MOCKUP-CAN_OP-B.jpg" /&#62;
	&#60;img width="2712" height="2785" width_o="2712" height_o="2785" data-src="https://freight.cargo.site/t/original/i/cd62a813b3a279599416fb3d24d804a74f9e3cb01da183951e8563827ed6b08c/MOCKUP-CAN_OP-C.jpg" data-mid="251354098" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/cd62a813b3a279599416fb3d24d804a74f9e3cb01da183951e8563827ed6b08c/MOCKUP-CAN_OP-C.jpg" /&#62;
	&#60;img width="2712" height="2785" width_o="2712" height_o="2785" data-src="https://freight.cargo.site/t/original/i/1a2d01c9ddaca405354e35df08890f38fe55a6114e316a61d97fdf40a460cdac/MOCKUP-CAN_OP-D.jpg" data-mid="251354099" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/1a2d01c9ddaca405354e35df08890f38fe55a6114e316a61d97fdf40a460cdac/MOCKUP-CAN_OP-D.jpg" /&#62;


	With feedback from the team, we landed on the design hierarchy below.

Fixed elements are the logo. copy elements, and placement of color.


Flex elements are the ingredient visuals, specifically the number of elements - we agreed that this could shift between 3 and 4, depending on the flavor.
	

	&#60;img width="2500" height="1980" width_o="2500" height_o="1980" data-src="https://freight.cargo.site/t/original/i/9f44e584bb8b2357d70c48b771c6e3245d261866c66a6c24df8aab9ababb8463/SKETCHES_LAYOUT_APPLE-PIE.jpg" data-mid="251354130" border="0"  src="https://freight.cargo.site/w/1000/i/9f44e584bb8b2357d70c48b771c6e3245d261866c66a6c24df8aab9ababb8463/SKETCHES_LAYOUT_APPLE-PIE.jpg" /&#62;
	

	In addition to aligning on a design system, we’re sharing inspiration for potential color combinations, and relevant art styles early on to make sure we’re heading in a direction that feels right for everyone.
	
	
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e5a607891f87572e28323eaab228a061139aeb3bcad9bc4ac513d5387fde0f4e/downeast-concept-color-art.001.jpeg" data-mid="251354104" border="0"  src="https://freight.cargo.site/w/1000/i/e5a607891f87572e28323eaab228a061139aeb3bcad9bc4ac513d5387fde0f4e/downeast-concept-color-art.001.jpeg" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/22a76fa0a37252e891af0127929933d4e0f4988aae9aeeb6fda76fff4e411991/downeast-concept-color-art002.jpeg" data-mid="251354106" border="0"  src="https://freight.cargo.site/w/1000/i/22a76fa0a37252e891af0127929933d4e0f4988aae9aeeb6fda76fff4e411991/downeast-concept-color-art002.jpeg" /&#62;


	Phase 2: Art Development - Creating the artWith the design system in place, we moved into developing the ingredient art and exploring how color could bring each flavor to life in layout. This is one of the most enjoyable parts of the process for us. It's hands-on, creative, and full of discovery.
Mel paints each ingredient element by hand using watercolor. We then bring those scans into Photoshop to refine, clean up, and prep for layout. It’s an iterative process within the studio that thrives on collaboration and keeps the final ingredient art feeling fresh, crafted, and full of character.
	

	&#60;img width="679" height="725" width_o="679" height_o="725" data-src="https://freight.cargo.site/t/original/i/11104961ff001f255cf4e7e95366e7f04705a1afbb21c757f964783e0199869b/downeast-yuzu-ginger-ar1-1.jpg" data-mid="251354107" border="0"  src="https://freight.cargo.site/w/679/i/11104961ff001f255cf4e7e95366e7f04705a1afbb21c757f964783e0199869b/downeast-yuzu-ginger-ar1-1.jpg" /&#62;
	&#60;img width="640" height="836" width_o="640" height_o="836" data-src="https://freight.cargo.site/t/original/i/62de8e95cef12f69b030b64dfa4442be2cc701a8d22d0417bdc813e6300b1aef/downeast-yuzu-ginger-ar1-3.jpg" data-mid="251354108" border="0" data-scale="90" src="https://freight.cargo.site/w/640/i/62de8e95cef12f69b030b64dfa4442be2cc701a8d22d0417bdc813e6300b1aef/downeast-yuzu-ginger-ar1-3.jpg" /&#62;
	&#60;img width="600" height="590" width_o="600" height_o="590" data-src="https://freight.cargo.site/t/original/i/a42ba3d21374a57bf9043edaf11e8c1de136d94cda8eeb7ecdb434a4cd5ebe65/downeast-yuzu-ginger-ar1-2.jpg" data-mid="251354109" border="0"  src="https://freight.cargo.site/w/600/i/a42ba3d21374a57bf9043edaf11e8c1de136d94cda8eeb7ecdb434a4cd5ebe65/downeast-yuzu-ginger-ar1-2.jpg" /&#62;
	&#60;img width="676" height="536" width_o="676" height_o="536" data-src="https://freight.cargo.site/t/original/i/45dade137a82af889ab64b9c6e63f6fdd781df3e25122a97e943da9aec024f61/downeast-yuzu-ginger-ar1-4.jpg" data-mid="251354120" border="0"  src="https://freight.cargo.site/w/676/i/45dade137a82af889ab64b9c6e63f6fdd781df3e25122a97e943da9aec024f61/downeast-yuzu-ginger-ar1-4.jpg" /&#62;


&#60;img width="1036" height="1112" width_o="1036" height_o="1112" data-src="https://freight.cargo.site/t/original/i/21f2a4cba0b25812edfe5c0ca310ca440db52425b7cfba4e7e2798a179243a6f/YUZU_flat-copy.png" data-mid="251354115" border="0"  src="https://freight.cargo.site/w/1000/i/21f2a4cba0b25812edfe5c0ca310ca440db52425b7cfba4e7e2798a179243a6f/YUZU_flat-copy.png" /&#62;
&#60;img width="1102" height="1161" width_o="1102" height_o="1161" data-src="https://freight.cargo.site/t/original/i/7c30375f000b0745f5b241afca07732d412f970f332a12c3cd38fae671baac6c/YUZU-HALF_flat-copy.png" data-mid="251354110" border="0"  src="https://freight.cargo.site/w/1000/i/7c30375f000b0745f5b241afca07732d412f970f332a12c3cd38fae671baac6c/YUZU-HALF_flat-copy.png" /&#62;
&#60;img width="892" height="1016" width_o="892" height_o="1016" data-src="https://freight.cargo.site/t/original/i/ccf05aeb742b4b1fe35485f3e964f8aaedc5ca2c5fbaa3c695068b2c102f9e89/YUZU-SLICE_flat-copy.png" data-mid="251354111" border="0"  src="https://freight.cargo.site/w/892/i/ccf05aeb742b4b1fe35485f3e964f8aaedc5ca2c5fbaa3c695068b2c102f9e89/YUZU-SLICE_flat-copy.png" /&#62;

	
&#60;img width="1438" height="1097" width_o="1438" height_o="1097" data-src="https://freight.cargo.site/t/original/i/0c9c268d2716f5fc5443d14ea3164b0a1f727d19e232aa37c3f3a0d603f5200f/GINGER01_flat-copy.png" data-mid="251354112" border="0"  src="https://freight.cargo.site/w/1000/i/0c9c268d2716f5fc5443d14ea3164b0a1f727d19e232aa37c3f3a0d603f5200f/GINGER01_flat-copy.png" /&#62;
&#60;img width="1018" height="745" width_o="1018" height_o="745" data-src="https://freight.cargo.site/t/original/i/be9c84fc2c98960f8e7f060a181abe3a7ce4b5c170317df614e83ad27babfb8a/GINGER02-CUT_flat-copy.png" data-mid="251354113" border="0"  src="https://freight.cargo.site/w/1000/i/be9c84fc2c98960f8e7f060a181abe3a7ce4b5c170317df614e83ad27babfb8a/GINGER02-CUT_flat-copy.png" /&#62;
&#60;img width="2958" height="2230" width_o="2958" height_o="2230" data-src="https://freight.cargo.site/t/original/i/e78596f216e4099f730520bcf32f0919985462ccff64adb69a071f8204c489a2/GINGER05-CUT_flat-copy.png" data-mid="251354114" border="0"  src="https://freight.cargo.site/w/1000/i/e78596f216e4099f730520bcf32f0919985462ccff64adb69a071f8204c489a2/GINGER05-CUT_flat-copy.png" /&#62;


	Color exploration in layout.


&#60;img width="2403" height="1504" width_o="2403" height_o="1504" data-src="https://freight.cargo.site/t/original/i/7457ff96d29b67b119a089c5b92bbc4ced1fa5bf499cb4cef705b29cb20e0880/CONCEPT-1.jpg" data-mid="251354116" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/7457ff96d29b67b119a089c5b92bbc4ced1fa5bf499cb4cef705b29cb20e0880/CONCEPT-1.jpg" /&#62;
&#60;img width="2403" height="1504" width_o="2403" height_o="1504" data-src="https://freight.cargo.site/t/original/i/1e34db2fed029aa588e8ff72a37913e5b17bebfb7b7f3461522760c9d484f93e/CONCEPT-2A.jpg" data-mid="251354117" border="0"  src="https://freight.cargo.site/w/1000/i/1e34db2fed029aa588e8ff72a37913e5b17bebfb7b7f3461522760c9d484f93e/CONCEPT-2A.jpg" /&#62;
&#60;img width="2403" height="1504" width_o="2403" height_o="1504" data-src="https://freight.cargo.site/t/original/i/036812228eae470faeb31c5d5657cdda1003b0269f8330f839ad2516f3a905d1/CONCEPT-2B.jpg" data-mid="251354118" border="0"  src="https://freight.cargo.site/w/1000/i/036812228eae470faeb31c5d5657cdda1003b0269f8330f839ad2516f3a905d1/CONCEPT-2B.jpg" /&#62;
&#60;img width="2403" height="1504" width_o="2403" height_o="1504" data-src="https://freight.cargo.site/t/original/i/4de8283123e560ec8339d673286fcd6ff7052c006e0ffc0704b7b2b7139c44ca/CONCEPT-3.jpg" data-mid="251354119" border="0"  src="https://freight.cargo.site/w/1000/i/4de8283123e560ec8339d673286fcd6ff7052c006e0ffc0704b7b2b7139c44ca/CONCEPT-3.jpg" /&#62;


	Phase 3: Finalizing the Artwork for printingWith initial concepts explored and feedback in hand, we start honing in on the final artwork and color. This phase is all about refinement, tightening the details, fine-tuning the palette, and making sure everything feels cohesive and shelf-ready. 
We make updates to key elements like marketing copy and NLEA info so everything is accurate. &#38;nbsp;Recommendations on ways to optimize the finish for the metallic substrate are made, and 3D can renderings are provided.
	

	&#60;img width="3875" height="1669" width_o="3875" height_o="1669" data-src="https://freight.cargo.site/t/original/i/103decfdf16fd9447370b9c43337160c0ad63f7cb113417649000ad9045da62a/downeast-yuzu-ginger-art-mechanical.jpg" data-mid="251354121" border="0"  src="https://freight.cargo.site/w/1000/i/103decfdf16fd9447370b9c43337160c0ad63f7cb113417649000ad9045da62a/downeast-yuzu-ginger-art-mechanical.jpg" /&#62;

	&#60;img width="1812" height="2538" width_o="1812" height_o="2538" data-src="https://freight.cargo.site/t/original/i/3d7dc0f1b3d590a9c89f94b82bf797c6d268022faf12fe563d5387f96890b4c7/downeast-yuzu-ginger-can-front.jpg" data-mid="251354122" border="0"  src="https://freight.cargo.site/w/1000/i/3d7dc0f1b3d590a9c89f94b82bf797c6d268022faf12fe563d5387f96890b4c7/downeast-yuzu-ginger-can-front.jpg" /&#62;&#38;nbsp;
	&#60;img width="1812" height="2538" width_o="1812" height_o="2538" data-src="https://freight.cargo.site/t/original/i/1ee5605e7413f349d5a410d6b3a6492903049a8e6571ca2a28b20633e83cd820/downeast-yuzu-ginger-can-rightfacing.jpg" data-mid="251354123" border="0"  src="https://freight.cargo.site/w/1000/i/1ee5605e7413f349d5a410d6b3a6492903049a8e6571ca2a28b20633e83cd820/downeast-yuzu-ginger-can-rightfacing.jpg" /&#62;
	&#60;img width="1812" height="2538" width_o="1812" height_o="2538" data-src="https://freight.cargo.site/t/original/i/77e609cf0d29d1f04c67a730893a52fb90ab4efffae7a5db9d8e3263d4d1c30f/downeast-yuzu-ginger-can-leftfacing.jpg" data-mid="251354124" border="0"  src="https://freight.cargo.site/w/1000/i/77e609cf0d29d1f04c67a730893a52fb90ab4efffae7a5db9d8e3263d4d1c30f/downeast-yuzu-ginger-can-leftfacing.jpg" /&#62;

	︎Image below by Downeast

&#60;img width="2016" height="2259" width_o="2016" height_o="2259" data-src="https://freight.cargo.site/t/original/i/2a94f9b716cafb942ae538209ed80ce5f5a353feb291312824be7ebae6ff711a/downeast-yuzu-ginger-image1.jpg" data-mid="251354125" border="0"  src="https://freight.cargo.site/w/1000/i/2a94f9b716cafb942ae538209ed80ce5f5a353feb291312824be7ebae6ff711a/downeast-yuzu-ginger-image1.jpg" /&#62;
	

&#60;img width="2379" height="1430" width_o="2379" height_o="1430" data-src="https://freight.cargo.site/t/original/i/2546dea33d0f867c69f2266bcde4c7ec5ef733bf4fb2fdb2afb4022401a127e9/downeast-yuzu-ginger-website.jpg" data-mid="251354126" border="0"  src="https://freight.cargo.site/w/1000/i/2546dea33d0f867c69f2266bcde4c7ec5ef733bf4fb2fdb2afb4022401a127e9/downeast-yuzu-ginger-website.jpg" /&#62;

&#38;nbsp;
	&#60;img width="1531" height="1500" width_o="1531" height_o="1500" data-src="https://freight.cargo.site/t/original/i/03c34cc8c7adcd2cf25a4682682cd5b41edffaeebf1cc75236eaaed5348b73d3/Downeast_note.jpg" data-mid="251354128" border="0"  src="https://freight.cargo.site/w/1000/i/03c34cc8c7adcd2cf25a4682682cd5b41edffaeebf1cc75236eaaed5348b73d3/Downeast_note.jpg" /&#62;
	
	
Go︎</description>
		
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