Matt & Mel's

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	<title>Matt &#38; Mel's &#124; CPG Design + Illustration Studio</title>
	<link>https://mattandmels.com</link>
	<description>Matt &#38; Mel's &#124; CPG Design + Illustration Studio</description>
	<pubDate>Mon, 31 Aug 2026 19:29:34 +0000</pubDate>
	<generator>https://mattandmels.com</generator>
	<language>en</language>
	
		
	<item>
		<title>LET'S TALK</title>
				
		<link>https://mattandmels.com/LET-S-TALK</link>

		<pubDate>Tue, 18 Aug 2026 16:51:37 +0000</pubDate>

		<dc:creator>Matt &#38; Mel's &#124; CPG Design + Illustration Studio</dc:creator>

		<guid isPermaLink="true">https://mattandmels.com/LET-S-TALK</guid>

		<description>
	What type of project are you inquiring about?


Just a few quick questions to get things moving, 
or if you have a full brief prepared feel free to email us directly at &#38;nbsp;hello@mattandmels.com.

	
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		<title>YOU DON'T NEED</title>
				
		<link>https://mattandmels.com/YOU-DON-T-NEED</link>

		<pubDate>Tue, 18 Aug 2026 16:51:37 +0000</pubDate>

		<dc:creator>Matt &#38; Mel's &#124; CPG Design + Illustration Studio</dc:creator>

		<guid isPermaLink="true">https://mattandmels.com/YOU-DON-T-NEED</guid>

		<description>
	
	
You don’t need a&#38;nbsp;packaging designer.

You need morethan that.


	We help brand, creative, and shopper teams solve packaging design, display design, and in-store visualization challenges without adding complexity to the process.
&#38;nbsp;See our work ︎︎︎&#38;nbsp;

&#38;nbsp;Start a project&#38;nbsp;︎︎︎&#38;nbsp;


</description>
		
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	<item>
		<title>THE PROBLEM</title>
				
		<link>https://mattandmels.com/THE-PROBLEM</link>

		<pubDate>Tue, 18 Aug 2026 17:37:42 +0000</pubDate>

		<dc:creator>Matt &#38; Mel's &#124; CPG Design + Illustration Studio</dc:creator>

		<guid isPermaLink="true">https://mattandmels.com/THE-PROBLEM</guid>

		<description>
	
	&#38;nbsp;CPG teams are under a lot of pressure...&#38;nbsp;We get it! &#38;nbsp;Whether you’re a creative team,&#38;nbsp;brand team,&#38;nbsp;or shopper team, you’re juggling tight timelines, shifting priorities, and an avalanche of creative projects, all with feedback from multiple stakeholders. &#38;nbsp;And the final deliverables need to be strategic, polished, and ready to put in front of leadership and retailers.
	

	No room for weak execution.Especially in shopper marketing, the final work needs to be executed quickly and without sacrificing quality. &#38;nbsp;
	High volume work.With packaging, internal teams are stretched thin across competing priorities, or don’t have the expertise to execute certain types of projects.
 

	Too many inputs.Creative has to navigate input from marketing, sales, leadership, production, and engineering teams. Missing or misinterpreting feedback is common.


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	<item>
		<title>THE PROMISE</title>
				
		<link>https://mattandmels.com/THE-PROMISE</link>

		<pubDate>Tue, 18 Aug 2026 18:00:34 +0000</pubDate>

		<dc:creator>Matt &#38; Mel's &#124; CPG Design + Illustration Studio</dc:creator>

		<guid isPermaLink="true">https://mattandmels.com/THE-PROMISE</guid>

		<description>


	That’s where 

Matt &#38;amp; Mel’s 
comes in.We bring structure, experienced judgement, and highly crafted creative to projects that need to move forward quickly without unnecessary rounds or added friction.


Whether you’re on the creative,&#38;nbsp;shopper, or brand team, you need support that can consistently:

Simplify complex packaging &#38;amp; display problems
Develop or extend existing design systems
Understand shelf impact and retail context
Deliver work your leadership can approve quicklyStay aligned and communicate effectively
Interpret feedback correctly the first time
Get from concept to production-ready without mistakes..............................................................................
We’re pressure relief for CPG teams.

&#38;nbsp;About Matt &#38;amp; Mel’s ︎︎︎ &#38;nbsp;
	PROCESS OVERVIEW


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</description>
		
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	<item>
		<title>Trusted by CPG Brands</title>
				
		<link>https://mattandmels.com/Trusted-by-CPG-Brands</link>

		<pubDate>Tue, 18 Aug 2026 16:51:41 +0000</pubDate>

		<dc:creator>Matt &#38; Mel's &#124; CPG Design + Illustration Studio</dc:creator>

		<guid isPermaLink="true">https://mattandmels.com/Trusted-by-CPG-Brands</guid>

		<description>
	

&#38;nbsp;Trusted by teams doing serious CPG work.&#38;nbsp;


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For Lindt, we’ve completed&#38;nbsp;500+ projects over 8+ years, across all key franchises.The work spans packaging, club formats, retail displays, and in-store visualizations, each tailored to the franchise while staying true to Lindt’s premium brand principles.

&#38;nbsp;&#38;nbsp;Read the case study here&#38;nbsp;︎︎︎&#38;nbsp;


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&#38;nbsp; More client testimonials ︎︎︎&#38;nbsp;

</description>
		
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	<item>
		<title>CHOOSE - BRAND OR SHOPPER</title>
				
		<link>https://mattandmels.com/CHOOSE-BRAND-OR-SHOPPER</link>

		<pubDate>Fri, 21 Aug 2026 18:24:10 +0000</pubDate>

		<dc:creator>Matt &#38; Mel's &#124; CPG Design + Illustration Studio</dc:creator>

		<guid isPermaLink="true">https://mattandmels.com/CHOOSE-BRAND-OR-SHOPPER</guid>

		<description>
Which type of support do you need?


	FOR 
&#38;nbsp;BRAND + CREATIVE TEAMS&#38;nbsp;︎︎︎

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Packaging &#38;amp; Illustration
.................................................We help Brand + Creative teams get to the right direction faster, keeping feedback focused and complex packaging projects moving.Packaging systems + line extensionsPackaging revamps + evolutionsInnovation + new product launchesCustom illustrationProduction-ready execution
	FOR 
&#38;nbsp;SHOPPER + SALES TEAMS&#38;nbsp;
︎︎︎

&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6641d843778599958a0b8722dae5c7541a47b3a58cb0c8c2b57e1d8dabbfc96c/lindt-target-easter-display.png" data-mid="251565644" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/6641d843778599958a0b8722dae5c7541a47b3a58cb0c8c2b57e1d8dabbfc96c/lindt-target-easter-display.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6bf4c80dd9376906c6c198f977e3f86ceee7e9e79de3b9f3d78b753f5b9f4d86/lindt-target-valentines-endcap.png" data-mid="251565645" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/6bf4c80dd9376906c6c198f977e3f86ceee7e9e79de3b9f3d78b753f5b9f4d86/lindt-target-valentines-endcap.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c9c5fe36ca53a8d4242ac1b825e46a56343181a502fa88cf1df4f97945d1ea4d/lindt-excellence-floor-display.png" data-mid="251565646" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/c9c5fe36ca53a8d4242ac1b825e46a56343181a502fa88cf1df4f97945d1ea4d/lindt-excellence-floor-display.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b72f07e54a25241523ca32a59c6f8b578e16fb02b416da0cd39b5e1a766fb2f6/clean-simple-eats-target-endcap-and-pallet-displays.png" data-mid="251565647" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b72f07e54a25241523ca32a59c6f8b578e16fb02b416da0cd39b5e1a766fb2f6/clean-simple-eats-target-endcap-and-pallet-displays.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6d4276adfaf241335fb7b5a9f649cfd07ad2f5b9d7498efe44e9f51ef6e6b47d/clean-simple-eats-endcap.png" data-mid="251467544" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/6d4276adfaf241335fb7b5a9f649cfd07ad2f5b9d7498efe44e9f51ef6e6b47d/clean-simple-eats-endcap.png" /&#62;

Displays &#38;amp; Visualizations
.................................................


We help Shopper Marketing + Sales teams make retail ideas easier to understand, align on, and confidently present to buyers.&#38;nbsp;
In-store visualizations
Point-of-Sale / retail display design
Display concept development
Signage designRetailer specific adaptations

&#38;nbsp;

</description>
		
	</item>
		
		
	<item>
		<title>Featured Design Work</title>
				
		<link>https://mattandmels.com/Featured-Design-Work</link>

		<pubDate>Tue, 18 Aug 2026 16:51:43 +0000</pubDate>

		<dc:creator>Matt &#38; Mel's &#124; CPG Design + Illustration Studio</dc:creator>

		<guid isPermaLink="true">https://mattandmels.com/Featured-Design-Work</guid>

		<description>View all projects ︎


	 Featured Work /  Brand Packaging ︎︎︎&#38;nbsp;

&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/78d01ee8db167a3a32beca12d8b0052dcdf6597a6f870415e2139b593516abec/matt-and-mels-featured-downeast-cider-house-exclusive-series-design-revamp-white-peach.png" data-mid="251748834" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/78d01ee8db167a3a32beca12d8b0052dcdf6597a6f870415e2139b593516abec/matt-and-mels-featured-downeast-cider-house-exclusive-series-design-revamp-white-peach.png" /&#62;PACKAGING DESIGN + ILLUSTRATION


The Exclusive Series, Rebranded

As Downeast rolled out its new identity, we brought the core brand system into the Cider House Exclusive Series while keeping each seasonal drop fresh and distinct.
view Downeast case study ︎︎︎


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a401c26d84961311b56caee26d8e36d395d7638ba2450ff6b867d3967aebe360/FEATURED-LINDT-packaging-ldr-raz.png" data-mid="251354066" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a401c26d84961311b56caee26d8e36d395d7638ba2450ff6b867d3967aebe360/FEATURED-LINDT-packaging-ldr-raz.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5251044974d59abb2979b5d06c1a2101dcd4fdf33dba310daa018a5b9f61abdd/FEATURED-LINDT-packaging-cr.png" data-mid="251354057" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/5251044974d59abb2979b5d06c1a2101dcd4fdf33dba310daa018a5b9f61abdd/FEATURED-LINDT-packaging-cr.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c5b34269526d1b9f5e95e93bd37ba182951e12b7769704a6adee1011225ce526/FEATURED-LINDT-packaging-exc.png" data-mid="251354056" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/c5b34269526d1b9f5e95e93bd37ba182951e12b7769704a6adee1011225ce526/FEATURED-LINDT-packaging-exc.png" /&#62;

PACKAGING &#38;amp; POS DISPLAY DESIGN

Across Franchises &#38;amp; TouchpointsWe support Lindt’s core franchises with packaging and display design that carries brand standards across formats, from primary packs to club cases and retail displays, keeping everything cohesive and on-brand.

view Lindt case study ︎︎︎


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/49daa609cffbc4835a29e92d40d87eb39a1c95700c222a1cc576535aa498af42/featured-iced-new.png" data-mid="251354064" border="0"  src="https://freight.cargo.site/w/1000/i/49daa609cffbc4835a29e92d40d87eb39a1c95700c222a1cc576535aa498af42/featured-iced-new.png" /&#62;PACKAGING DESIGN

From Sketch to Shelf
We helped L’OR design their Iced Coffee packaging that made iced instantly clear while staying on cohesive with the range. We solved for appetite appeal, category cues, and future flexibility.

view L’OR case study ︎︎︎


	 Featured Work /  In-store Visualizations ︎︎︎&#38;nbsp;


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/beede50521a2b65f7f47daf794646d243e17ca6d2e929dc4b14e952c69a202a6/featured-clean-simple-eats-update.png" data-mid="251354063" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/beede50521a2b65f7f47daf794646d243e17ca6d2e929dc4b14e952c69a202a6/featured-clean-simple-eats-update.png" /&#62;IN-STORE VISUALIZATIONS

Showing the Full PlatformWe created in-store renderings that helped Target visualize the full Clean Simple Eats product platform, leading to their first shelf placement.

view Clean Simple Eats case study ︎︎︎


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/05fd4aafa80f88d83b717cef50bca503832a79bd391999bfb3a9c6d7fe02926b/FEATURED---LINDT-in-store.png" data-mid="251354054" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/05fd4aafa80f88d83b717cef50bca503832a79bd391999bfb3a9c6d7fe02926b/FEATURED---LINDT-in-store.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/87cbde7e79fe12433ffbe9b0619de252d620f2f48a711493692bf6821e7863cb/target-table-display-lindt-easter-gold-bunny.png" data-mid="251843524" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/87cbde7e79fe12433ffbe9b0619de252d620f2f48a711493692bf6821e7863cb/target-table-display-lindt-easter-gold-bunny.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/99dac8160353d9e7443b5b0af903d47d18cea14beaa94950308befb2f4619c55/target-endcap-display-lindt-new-brand-launch-lindt-wow.png" data-mid="251842745" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/99dac8160353d9e7443b5b0af903d47d18cea14beaa94950308befb2f4619c55/target-endcap-display-lindt-new-brand-launch-lindt-wow.png" /&#62;

IN-STORE VISUALIZATIONS

From Concept to AisleWe create engaging in-store renderings for Lindt’s Target presentations, helping to clearly communicate concepts, spark buyer conversation, and explore possibilities before programs are finalized.

view Lindt case study ︎︎︎


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2dfafb747ba03498b15c2d4e23f15bb7b4f54cf8480867393b37095d4efeb844/EXC-IN-STORE-RNDG_MCC-DISPLAY_042426-web.png" data-mid="251354067" border="0"  src="https://freight.cargo.site/w/1000/i/2dfafb747ba03498b15c2d4e23f15bb7b4f54cf8480867393b37095d4efeb844/EXC-IN-STORE-RNDG_MCC-DISPLAY_042426-web.png" /&#62;POS • FLOOR DISPLAYS
Seasonal &#38;amp; Launch DisplaysWe support Lindt’s floor displays within each sub-brand, using color and key visuals to maintain consistency while helping new flavors and seasonal releases stand out clearly in-store.

view Lindt case study ︎︎︎


	 &#38;nbsp;Start a project ︎︎︎&#38;nbsp; 


</description>
		
	</item>
		
		
	<item>
		<title>Strategic Designs, Beautifully Crafted</title>
				
		<link>https://mattandmels.com/Strategic-Designs-Beautifully-Crafted</link>

		<pubDate>Tue, 18 Aug 2026 16:51:46 +0000</pubDate>

		<dc:creator>Matt &#38; Mel's &#124; CPG Design + Illustration Studio</dc:creator>

		<guid isPermaLink="true">https://mattandmels.com/Strategic-Designs-Beautifully-Crafted</guid>

		<description>

	
Strategic Design, 
Beautifully Crafted.


</description>
		
	</item>
		
		
	<item>
		<title>L'OR Iced Coffee Packaging</title>
				
		<link>https://mattandmels.com/L-OR-Iced-Coffee-Packaging</link>

		<pubDate>Tue, 18 Aug 2026 16:51:47 +0000</pubDate>

		<dc:creator>Matt &#38; Mel's &#124; CPG Design + Illustration Studio</dc:creator>

		<guid isPermaLink="true">https://mattandmels.com/L-OR-Iced-Coffee-Packaging</guid>

		<description>
	L’OR / Iced Coffee Packaging


	 SHORT BRIEF. 
Develop an adaptation of the existing coffee capsule packaging system that would differentiate the launch of Iced Coffee Packaging and Iced Coffee Capsules. While the initial launch was for Black Iced, we also needed to consider how this might extend to Flavored Iced Coffee. &#38;nbsp;Brand guardrails were defined along with elements that were open to exploration. &#38;nbsp;


	WHAT WE DID. We collaborated closely with L’OR’s marketing and creative team from concept to final artwork, applying our process to adapt their existing design system in a way that accentuates the uniqueness of the Iced series and allows for growth into flavors and seasons. The box is currently available in the UK and France only - sorry to our American friends, you‘ll just have to take that long overdue Paris ︎ trip to try this one out...

Project Deliverables:Iced Coffee Package Design&#38;nbsp;Iced Coffee Capsule DesignPackage and Capsule renderings


	Phase 1: Initial concepting and solving design challengesTo start the process, we worked through a series of rough sketches in order to quickly share potential solutions to get an initial round of feedback from the product development and creative teams.&#38;nbsp;
We wanted to keep the focus of the conversation on design hierarchy and how to best incorporate the Barista and iced glas, so color wasn’t added at this stage. &#38;nbsp;We did provide direction through inspirational imagery, allowing the marketing team to provide feedback on color and style.

	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ef674f2b0cca6cbcf7019a26052de2b6d13d76826ded47aab5256e64ea38d8d/LOR-iced-initial-concept-1.jpeg" data-mid="251354068" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/7ef674f2b0cca6cbcf7019a26052de2b6d13d76826ded47aab5256e64ea38d8d/LOR-iced-initial-concept-1.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8f301fceb393328adc51ea13944bdc525ca4e12b99023c16289340d44fca413a/LOR-iced-initial-concept-2.jpeg" data-mid="251354069" border="0"  src="https://freight.cargo.site/w/1000/i/8f301fceb393328adc51ea13944bdc525ca4e12b99023c16289340d44fca413a/LOR-iced-initial-concept-2.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e9c0de7442de0c24d42b977ff691cfa3b8ea70a7f2a35fe1999f6231205f13a9/LOR-iced-initial-concept-3.jpeg" data-mid="251354070" border="0"  src="https://freight.cargo.site/w/1000/i/e9c0de7442de0c24d42b977ff691cfa3b8ea70a7f2a35fe1999f6231205f13a9/LOR-iced-initial-concept-3.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ad35bfec9645f7cef92ca8fff5d5ab752f39b7710a08c9cb1f9d673cab809810/LOR-iced-initial-concept-5.jpeg" data-mid="251354072" border="0"  src="https://freight.cargo.site/w/1000/i/ad35bfec9645f7cef92ca8fff5d5ab752f39b7710a08c9cb1f9d673cab809810/LOR-iced-initial-concept-5.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0f720e4239dba27e990de77dafb9eb0be22ce7b3afc9bf59ec33c5d405d9df81/LOR-iced-initial-concept-4.jpeg" data-mid="251354071" border="0"  src="https://freight.cargo.site/w/1000/i/0f720e4239dba27e990de77dafb9eb0be22ce7b3afc9bf59ec33c5d405d9df81/LOR-iced-initial-concept-4.jpeg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/77d5f2e6fc220bf4ac6a79e5b17e716337349eab9ee4b9835e40431f18669887/NICE-SKETCHES.002.jpeg" data-mid="251354074" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/77d5f2e6fc220bf4ac6a79e5b17e716337349eab9ee4b9835e40431f18669887/NICE-SKETCHES.002.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/36e554eb2dda7679080da2e841bd7ca2cb35b09e0e839a0131f42476d66b56a9/NICE-SKETCHES.001.jpeg" data-mid="251354073" border="0"  src="https://freight.cargo.site/w/1000/i/36e554eb2dda7679080da2e841bd7ca2cb35b09e0e839a0131f42476d66b56a9/NICE-SKETCHES.001.jpeg" /&#62;


	Once we had feedback on the initial concepts, the sketches were refined and shared with L’OR’s leadership team.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/33a1e723f193742ae2829dd19de71e8b2eed216a82731603728e80404240f28a/NICE-SKETCHES.003.jpeg" data-mid="251354075" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/33a1e723f193742ae2829dd19de71e8b2eed216a82731603728e80404240f28a/NICE-SKETCHES.003.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6dff3c638ef324848ff92a1bdb5191d02929b20361b6d285495ff96e7427511d/NICE-SKETCHES.004.jpeg" data-mid="251354076" border="0"  src="https://freight.cargo.site/w/1000/i/6dff3c638ef324848ff92a1bdb5191d02929b20361b6d285495ff96e7427511d/NICE-SKETCHES.004.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b096693f5f26eed7e1d6f2d1f26cdfc7db61d89cd4a0c71bbfb06a293732bf68/NICE-SKETCHES.005.jpeg" data-mid="251354077" border="0"  src="https://freight.cargo.site/w/1000/i/b096693f5f26eed7e1d6f2d1f26cdfc7db61d89cd4a0c71bbfb06a293732bf68/NICE-SKETCHES.005.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fa2f47a21b2a7df4be2b543a7d01f0f81c5049002025c3e6badbd934fcb69bb7/NICE-SKETCHES.006.jpeg" data-mid="251354078" border="0"  src="https://freight.cargo.site/w/1000/i/fa2f47a21b2a7df4be2b543a7d01f0f81c5049002025c3e6badbd934fcb69bb7/NICE-SKETCHES.006.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1bb71d21f5e83968aab2b8869c08eace952e95a7c1b19dd4da69d8adbf465b99/NICE-SKETCHES.007.jpeg" data-mid="251354079" border="0"  src="https://freight.cargo.site/w/1000/i/1bb71d21f5e83968aab2b8869c08eace952e95a7c1b19dd4da69d8adbf465b99/NICE-SKETCHES.007.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b9d789f5a4c71da972395ce4235db6120afbf35f3550674601c0ba3363d2ff3d/NICE-SKETCHES.008.jpeg" data-mid="251354080" border="0"  src="https://freight.cargo.site/w/1000/i/b9d789f5a4c71da972395ce4235db6120afbf35f3550674601c0ba3363d2ff3d/NICE-SKETCHES.008.jpeg" /&#62;


	In addition to the packaging, we explored designs for the ICED coffee capsule. &#38;nbsp;Shown here is the selected concept sketch and initial render.
	

	&#60;img width="1818" height="818" width_o="1818" height_o="818" data-src="https://freight.cargo.site/t/original/i/d7ba30ba0124a1b497cded4e90285339b6416f8060803172d1185767834fc967/lor-capsule-concept.jpg" data-mid="251354081" border="0"  src="https://freight.cargo.site/w/1000/i/d7ba30ba0124a1b497cded4e90285339b6416f8060803172d1185767834fc967/lor-capsule-concept.jpg" /&#62;
	

	To lock-in the alignment with the team, we added color to the approved concept to help them visualize their selection. The capsule artwork was also approved and the capsule rendering added to the front panel view.
	

	&#60;img width="4952" height="4500" width_o="4952" height_o="4500" data-src="https://freight.cargo.site/t/original/i/5e8e9b9e8d36a2fc1d19fc82a297d37a8ecd7ef2b5c8d06901555b8a75856096/ICED-SKETCH-RNDG_working_A9.png" data-mid="251354082" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5e8e9b9e8d36a2fc1d19fc82a297d37a8ecd7ef2b5c8d06901555b8a75856096/ICED-SKETCH-RNDG_working_A9.png" /&#62;
	

&#60;img width="1950" height="1763" width_o="1950" height_o="1763" data-src="https://freight.cargo.site/t/original/i/1498f343531f3e925abc9adb9465ee39f4489ae9c5016102aae37b6111848910/FRONT-VIEW.jpg" data-mid="251354083" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/1498f343531f3e925abc9adb9465ee39f4489ae9c5016102aae37b6111848910/FRONT-VIEW.jpg" /&#62;
&#60;img width="1950" height="1763" width_o="1950" height_o="1763" data-src="https://freight.cargo.site/t/original/i/ed6f31e18c990012e3263a91a1661912cffbd0cf431686162f3f570e0d0123ef/LEFT-VIEW.jpg" data-mid="251354084" border="0"  src="https://freight.cargo.site/w/1000/i/ed6f31e18c990012e3263a91a1661912cffbd0cf431686162f3f570e0d0123ef/LEFT-VIEW.jpg" /&#62;
&#60;img width="1950" height="1763" width_o="1950" height_o="1763" data-src="https://freight.cargo.site/t/original/i/fbd2f3a893ba05e9dd4b3187679360806702c538766a1d15f97986608bb68dab/BACK-VIEW.jpg" data-mid="251354085" border="0"  src="https://freight.cargo.site/w/1000/i/fbd2f3a893ba05e9dd4b3187679360806702c538766a1d15f97986608bb68dab/BACK-VIEW.jpg" /&#62;
&#60;img width="1950" height="1763" width_o="1950" height_o="1763" data-src="https://freight.cargo.site/t/original/i/7eb80ba154f1241c2f4bea02e6efee5baca1e5a2955870b6e294a478c8e87ca4/RIGHT-VIEW.jpg" data-mid="251354086" border="0"  src="https://freight.cargo.site/w/1000/i/7eb80ba154f1241c2f4bea02e6efee5baca1e5a2955870b6e294a478c8e87ca4/RIGHT-VIEW.jpg" /&#62;


	Phase 2: Creating the final artWith initial ideas explored and an approved concept in hand, we start honing in on the final artwork and color. &#38;nbsp;We needed to incorporate a few more key elements to finish off the design.

• The newly updated Barista [2.0] machine needed to be integrated with the correct glass, which posed a challenge - we only had a rendering (image) of the machine and a physical glass, so we had the glass photographed at the correct angle and merged the two to create the final visual.
• A more distinctive ice texture was added to the background to enhance the overall ICED appetite appeal and communication.


	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/bb343ee7780a683f6dd2b4600b39caf14e8a0c2c2a80dcc72b291f73acf08e07/ICED-BOX-INSTA.gif" data-mid="251354095" border="0"  src="https://freight.cargo.site/w/1000/i/bb343ee7780a683f6dd2b4600b39caf14e8a0c2c2a80dcc72b291f73acf08e07/ICED-BOX-INSTA.gif" /&#62;
	&#60;img width="2500" height="1410" width_o="2500" height_o="1410" data-src="https://freight.cargo.site/t/original/i/b979081303388ed842787461b0fe05f06bc7b4559a7f8daaf913bbb4c1a3169d/Iced-rendering-test.jpg" data-mid="251354088" border="0"  src="https://freight.cargo.site/w/1000/i/b979081303388ed842787461b0fe05f06bc7b4559a7f8daaf913bbb4c1a3169d/Iced-rendering-test.jpg" /&#62;


	Phase 3: Finalizing the ArtworkThis phase is all about refinement, tightening the details, and making sure everything feels cohesive and shelf-ready. 
We finalize key elements like marketing copy and NLEA info so everything is accurate. &#38;nbsp;Recommendations on ways to optimize the finish are made, and final 3D renderings are provided.
	&#60;img width="4846" height="2778" width_o="4846" height_o="2778" data-src="https://freight.cargo.site/t/original/i/241d90fbe05ced9d4d3f73886a29c3f85e6c76149bbf743e00a56425b26cf47b/11320_L-OR_ICED-PKG_WORKING-ART_060624.jpg" data-mid="251354087" border="0"  src="https://freight.cargo.site/w/1000/i/241d90fbe05ced9d4d3f73886a29c3f85e6c76149bbf743e00a56425b26cf47b/11320_L-OR_ICED-PKG_WORKING-ART_060624.jpg" /&#62;


	︎Images below by L’OR

	
	&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/a056b91b1cda2cf88aa406389d33cb2d5b1f90ddcea66d4bd868cf5a6e02faaf/C21351110_JDE_LOR_DTC_Iced-beauty-shot_GBL_MHI_640x640.jpg" data-mid="251354089" border="0"  src="https://freight.cargo.site/w/640/i/a056b91b1cda2cf88aa406389d33cb2d5b1f90ddcea66d4bd868cf5a6e02faaf/C21351110_JDE_LOR_DTC_Iced-beauty-shot_GBL_MHI_640x640.jpg" /&#62;
	&#60;img width="1449" height="1809" width_o="1449" height_o="1809" data-src="https://freight.cargo.site/t/original/i/a5995d77135f4ed33ffaef6cc13de18254382797551ea769ed9dc07c51045536/L-or-iced-lifestyle-image-2-copy.jpg" data-mid="251354092" border="0"  src="https://freight.cargo.site/w/1000/i/a5995d77135f4ed33ffaef6cc13de18254382797551ea769ed9dc07c51045536/L-or-iced-lifestyle-image-2-copy.jpg" /&#62;
	&#60;img width="1444" height="1809" width_o="1444" height_o="1809" data-src="https://freight.cargo.site/t/original/i/341f7ad2dc21eed5a6649083e854dffec35af29e65cf0764eb2b6333cd3922c9/L-or-iced-capsule-image-copy.jpg" data-mid="251354091" border="0"  src="https://freight.cargo.site/w/1000/i/341f7ad2dc21eed5a6649083e854dffec35af29e65cf0764eb2b6333cd3922c9/L-or-iced-capsule-image-copy.jpg" /&#62;


Go︎</description>
		
	</item>
		
		
	<item>
		<title>Downeast's Cider House Exclusive Series - part 2</title>
				
		<link>https://mattandmels.com/Downeast-s-Cider-House-Exclusive-Series-part-2</link>

		<pubDate>Mon, 31 Aug 2026 19:29:34 +0000</pubDate>

		<dc:creator>Matt &#38; Mel's &#124; CPG Design + Illustration Studio</dc:creator>

		<guid isPermaLink="true">https://mattandmels.com/Downeast-s-Cider-House-Exclusive-Series-part-2</guid>

		<description>
	DOWNEAST / Cider House Exclusive Series, part 2


	 SHORT BRIEF. With Downeast’s broader rebrand underway, the Cider House Exclusive Series needed to evolve with it. The goal was to build stronger recognition around the new primary wordmark and other distinctive brand assets, create more excitement around each limited release, and establish a more standardized design system that could be updated efficiently from flavor to flavor and season to season.


	WHAT WE DID. We built a tighter, more graphic design system that feels distinctly Downeast while still allowing every flavor to have a little fun. The consistent structure creates recognition from release to release, with bold imagery and changing colors giving each can its own personality.

And because a good design system should work for the business as well as the brand, we developed it around Downeast’s target cost for each seasonal launch. The result is a system that’s easier to update, easier to budget, and still gives the team something new to get excited about with every drop. 
Visit Downeast’s website or their TAP House to try the latest exclusive release ︎︎︎


	The new Downeast brand language.Downeast’s recent rebrand introduced a bolder, more graphic visual language centered around simplicity and a push for greater visual consistency. &#38;nbsp;The Exclusive Series needed to evolve alongside it.


	&#60;img width="1200" height="753" width_o="1200" height_o="753" data-src="https://freight.cargo.site/t/original/i/a3df30ea9408ac79c6d540a51e9973b7117a4e72752d3debeeb04a216fbc1e5a/downeast-original-blend-rebrand-new-can-design-.jpg" data-mid="251716321" border="0"  src="https://freight.cargo.site/w/1000/i/a3df30ea9408ac79c6d540a51e9973b7117a4e72752d3debeeb04a216fbc1e5a/downeast-original-blend-rebrand-new-can-design-.jpg" /&#62;

	
Rebranding the Cider House Exclusive Series.

Moving the Exclusive Series into Downeast’s new brand world.
	

	Previous System
view case study ︎︎︎
	New System

	
&#60;img width="2000" height="2468" width_o="2000" height_o="2468" data-src="https://freight.cargo.site/t/original/i/507c09c7b94bd5346ed77a4ca9487210f634ccaf53524cd12cf8b09e786473a4/nectarine-basil.jpg" data-mid="251714144" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/507c09c7b94bd5346ed77a4ca9487210f634ccaf53524cd12cf8b09e786473a4/nectarine-basil.jpg" /&#62;
&#60;img width="2000" height="2468" width_o="2000" height_o="2468" data-src="https://freight.cargo.site/t/original/i/fec13eabd976eebccd45d77aa0fabbff86e5ff3feacaad92eea9173507a5ddd0/apple-pie-2.jpg" data-mid="251714145" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/fec13eabd976eebccd45d77aa0fabbff86e5ff3feacaad92eea9173507a5ddd0/apple-pie-2.jpg" /&#62;
&#60;img width="2000" height="2468" width_o="2000" height_o="2468" data-src="https://freight.cargo.site/t/original/i/4893fe0fb9926ab1e88153d6f34773300b69cbd256af42229b3361b6aa5a0acc/pear-vanilla-3.jpg" data-mid="251714146" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/4893fe0fb9926ab1e88153d6f34773300b69cbd256af42229b3361b6aa5a0acc/pear-vanilla-3.jpg" /&#62;
&#60;img width="1621" height="2000" width_o="1621" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f58f3d611a117256264bc94df93369a8c64777334bcc38a879977ba00f7dc552/individual-cans-strawberry-dragonfruit.jpg" data-mid="251714148" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/f58f3d611a117256264bc94df93369a8c64777334bcc38a879977ba00f7dc552/individual-cans-strawberry-dragonfruit.jpg" /&#62;
&#60;img width="1621" height="2000" width_o="1621" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d0c6b43c517a5e5fbef33457a4284e2db73a6d83ffb6fe76f6b64b30d844faae/individual-cans-prickly-pear.jpg" data-mid="251714147" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/d0c6b43c517a5e5fbef33457a4284e2db73a6d83ffb6fe76f6b64b30d844faae/individual-cans-prickly-pear.jpg" /&#62;


	&#60;img width="1621" height="2000" width_o="1621" height_o="2000" data-src="https://freight.cargo.site/t/original/i/46abcc0d163c266dc462adad0c5e9d77f3eef6c1912eb31b667c2b43dc002668/downeast-new-cider-house-exclusive-white-peach-matt-and-mels.jpg" data-mid="251716176" border="0"  src="https://freight.cargo.site/w/1000/i/46abcc0d163c266dc462adad0c5e9d77f3eef6c1912eb31b667c2b43dc002668/downeast-new-cider-house-exclusive-white-peach-matt-and-mels.jpg" /&#62;


	Exploration.
Early concepts explored close-in ideas, and more experimental concepts all of which could come together in a bold, graphic, and ownable way.

&#60;img width="1080" height="1309" width_o="1080" height_o="1309" data-src="https://freight.cargo.site/t/original/i/8eac8c8786c67755d1b96a8306df2b22f344b869e6da6ba08afe3b6b56845995/downeast-exploratory-design-white-peach-b.jpg" data-mid="251737887" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/8eac8c8786c67755d1b96a8306df2b22f344b869e6da6ba08afe3b6b56845995/downeast-exploratory-design-white-peach-b.jpg" /&#62;
&#60;img width="1080" height="1309" width_o="1080" height_o="1309" data-src="https://freight.cargo.site/t/original/i/b4c27fada0eb8a8b21e86f898d81c3a199eea6b1df0a63c29eccaa9e7577868f/downeast-exploratory-design-white-peach-a.jpg" data-mid="251737886" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b4c27fada0eb8a8b21e86f898d81c3a199eea6b1df0a63c29eccaa9e7577868f/downeast-exploratory-design-white-peach-a.jpg" /&#62;
&#60;img width="1080" height="1309" width_o="1080" height_o="1309" data-src="https://freight.cargo.site/t/original/i/35b17d307c2a9d36fa2176ddc0419eeef16cb68f516e5774d1dca87633f8fd11/downeast-exploratory-design-white-peach-c.jpg" data-mid="251737888" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/35b17d307c2a9d36fa2176ddc0419eeef16cb68f516e5774d1dca87633f8fd11/downeast-exploratory-design-white-peach-c.jpg" /&#62;
&#60;img width="1080" height="1309" width_o="1080" height_o="1309" data-src="https://freight.cargo.site/t/original/i/02b82fdc3f0ee114b68efb9df1c7b871378939e1a43a47fc5d9118aa9d634e0c/downeast-exploratory-design-white-peach-d.jpg" data-mid="251737889" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/02b82fdc3f0ee114b68efb9df1c7b871378939e1a43a47fc5d9118aa9d634e0c/downeast-exploratory-design-white-peach-d.jpg" /&#62;
&#60;img width="1080" height="1309" width_o="1080" height_o="1309" data-src="https://freight.cargo.site/t/original/i/2581cc9de79dbc7cd0ce445e86ae6d54ad7d7ce66ec5d830a5c6632210dd5454/downeast-exploratory-design-white-peach-e.jpg" data-mid="251737890" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/2581cc9de79dbc7cd0ce445e86ae6d54ad7d7ce66ec5d830a5c6632210dd5454/downeast-exploratory-design-white-peach-e.jpg" /&#62;
&#60;img width="1080" height="1309" width_o="1080" height_o="1309" data-src="https://freight.cargo.site/t/original/i/4be44320ef0e09deccfa62680b20f1e5f36b37578141e0350fa396c5daa84fb1/downeast-exploratory-design-white-peach-f.jpg" data-mid="251737891" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/4be44320ef0e09deccfa62680b20f1e5f36b37578141e0350fa396c5daa84fb1/downeast-exploratory-design-white-peach-f.jpg" /&#62;

	Rooted in Boston.
With the Cider House located on the East Boston waterfront overlooking the Boston skyline, the team saw an opportunity to give the series a stronger sense of place. Recognizable architecture and landmarks connect the designs back to Downeast’s home.


&#60;img width="1080" height="1089" width_o="1080" height_o="1089" data-src="https://freight.cargo.site/t/original/i/fac5ff1746c6d7be92957248316b69e0b4cacb38724afcf22acef282434fb78b/WP2.png" data-mid="251744311" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/fac5ff1746c6d7be92957248316b69e0b4cacb38724afcf22acef282434fb78b/WP2.png" /&#62;
&#60;img width="1080" height="1089" width_o="1080" height_o="1089" data-src="https://freight.cargo.site/t/original/i/b31b6efce2a3eb85221e57fb825ee77b176e6ed13529147f93260037164b9543/WP1.png" data-mid="251744323" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b31b6efce2a3eb85221e57fb825ee77b176e6ed13529147f93260037164b9543/WP1.png" /&#62;
&#60;img width="1080" height="1089" width_o="1080" height_o="1089" data-src="https://freight.cargo.site/t/original/i/40c3390eb4b2d58df7044e1004e0abdfb9e35e2259487c755c7b9af11a2ab999/WP3.png" data-mid="251744310" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/40c3390eb4b2d58df7044e1004e0abdfb9e35e2259487c755c7b9af11a2ab999/WP3.png" /&#62;
&#60;img width="1080" height="1089" width_o="1080" height_o="1089" data-src="https://freight.cargo.site/t/original/i/879d05628f678d3ffe2fa6e2e81c8b5a1683f441414412694c99446033b9219c/NB1.png" data-mid="251744318" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/879d05628f678d3ffe2fa6e2e81c8b5a1683f441414412694c99446033b9219c/NB1.png" /&#62;
&#60;img width="1080" height="1089" width_o="1080" height_o="1089" data-src="https://freight.cargo.site/t/original/i/0fcbe7f3bdb82616bcd9335862a5bf630287239a7449827fb713d1fc912943c3/NB2.png" data-mid="251744331" border="0" data-scale="85" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/0fcbe7f3bdb82616bcd9335862a5bf630287239a7449827fb713d1fc912943c3/NB2.png" /&#62;
&#60;img width="1080" height="1089" width_o="1080" height_o="1089" data-src="https://freight.cargo.site/t/original/i/a9cb9aa8d76579618280336349cc3fb72bc623658cc1c76fd2d919cbc63f3b69/NB3.png" data-mid="251744327" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a9cb9aa8d76579618280336349cc3fb72bc623658cc1c76fd2d919cbc63f3b69/NB3.png" /&#62;
&#60;img width="1080" height="1089" width_o="1080" height_o="1089" data-src="https://freight.cargo.site/t/original/i/494a7b5efe465629f69e30747ad255f96320fe73594a5ef9915c558a4099a910/SD1.png" data-mid="251744314" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/494a7b5efe465629f69e30747ad255f96320fe73594a5ef9915c558a4099a910/SD1.png" /&#62;
&#60;img width="1080" height="1089" width_o="1080" height_o="1089" data-src="https://freight.cargo.site/t/original/i/5c76525499a223eb851bcab300d88fee322231ba98642a1a881227f6a4716ed7/SD2.png" data-mid="251744335" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/5c76525499a223eb851bcab300d88fee322231ba98642a1a881227f6a4716ed7/SD2.png" /&#62;
&#60;img width="1080" height="1089" width_o="1080" height_o="1089" data-src="https://freight.cargo.site/t/original/i/c312d951952d3a4016b9f8ce88cba4e034147a2db4ed1c31a831362cce22be04/SD3.png" data-mid="251744337" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/c312d951952d3a4016b9f8ce88cba4e034147a2db4ed1c31a831362cce22be04/SD3.png" /&#62;


	System Stress Test.We tested the selected framework across different flavor types, explored various color treatments, and name lengths to ensure it worked beautifully in every scenario.
&#60;img width="1080" height="1309" width_o="1080" height_o="1309" data-src="https://freight.cargo.site/t/original/i/d815b14cfd594c56ff38b8f01e77b1c82613680356896488f2ed5c44b9c30f1f/downeast-exploratory-design-nectarine-basil-multi-colors.jpg" data-mid="251739331" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/d815b14cfd594c56ff38b8f01e77b1c82613680356896488f2ed5c44b9c30f1f/downeast-exploratory-design-nectarine-basil-multi-colors.jpg" /&#62;
&#60;img width="1080" height="1309" width_o="1080" height_o="1309" data-src="https://freight.cargo.site/t/original/i/3410720e4d38148e131858293c29859bd3eda1fdea404a19d5cdcdd47fae5049/downeast-exploratory-design-nectarine-basil-two-colors.jpg" data-mid="251739332" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/3410720e4d38148e131858293c29859bd3eda1fdea404a19d5cdcdd47fae5049/downeast-exploratory-design-nectarine-basil-two-colors.jpg" /&#62;
&#60;img width="1080" height="1309" width_o="1080" height_o="1309" data-src="https://freight.cargo.site/t/original/i/88f6da3bfaf27e53fe4174bcd251312ebdef74599d2d5b470c1aedf27066e492/downeast-exploratory-design-strawberry-dragonfruit-one-color.jpg" data-mid="251739333" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/88f6da3bfaf27e53fe4174bcd251312ebdef74599d2d5b470c1aedf27066e492/downeast-exploratory-design-strawberry-dragonfruit-one-color.jpg" /&#62;
&#60;img width="1080" height="1309" width_o="1080" height_o="1309" data-src="https://freight.cargo.site/t/original/i/91dbc6a2434bd87b8a98e065d0ec879faeda6ecd15784fa219261cc8981b3ce2/downeast-exploratory-design-strawberry-dragonfruit-two-colors.jpg" data-mid="251739334" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/91dbc6a2434bd87b8a98e065d0ec879faeda6ecd15784fa219261cc8981b3ce2/downeast-exploratory-design-strawberry-dragonfruit-two-colors.jpg" /&#62;
&#60;img width="1080" height="1309" width_o="1080" height_o="1309" data-src="https://freight.cargo.site/t/original/i/e883568f86845fcd6fbcf451fcd19f44e43421dd8c5cc025893ebcb772b72fc9/downeast-exploratory-design-white-peach-multi-colors.jpg" data-mid="251739335" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/e883568f86845fcd6fbcf451fcd19f44e43421dd8c5cc025893ebcb772b72fc9/downeast-exploratory-design-white-peach-multi-colors.jpg" /&#62;
&#60;img width="1080" height="1309" width_o="1080" height_o="1309" data-src="https://freight.cargo.site/t/original/i/c3e6ee2a062b0cef83396473b5455808ed4195b2661213a9b803cbdedccefb83/downeast-exploratory-design-white-peach-one-color.jpg" data-mid="251739336" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/c3e6ee2a062b0cef83396473b5455808ed4195b2661213a9b803cbdedccefb83/downeast-exploratory-design-white-peach-one-color.jpg" /&#62;
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	Seeing it in Context.The new system was evaluated within Downeast’s digital environment to ensure it felt connected to the brand while standing out on it’s own.

&#60;img width="4759" height="2861" width_o="4759" height_o="2861" data-src="https://freight.cargo.site/t/original/i/a3b571dbcfe3b5269f1f804088e91e8bab690646753deb3984c788b4c0203f84/LAPTOP-MOCKUP_DOWNEAST-PLP_mattandmels.jpg" data-mid="251736590" border="0"  src="https://freight.cargo.site/w/1000/i/a3b571dbcfe3b5269f1f804088e91e8bab690646753deb3984c788b4c0203f84/LAPTOP-MOCKUP_DOWNEAST-PLP_mattandmels.jpg" /&#62;
Downeast’s Cider House Exclusive Series is only available to purchase at the Tap House in East Boston, and on their website. &#38;nbsp;
On the site we looked carefully at how new flavor color coding is differentiated versus their core range and other limited flavors. The goal is to ensure that all flavors are distinct for a more shoppable product page.
 

	Beyond the Can.We looked at how new graphics could extend into merch, helping the Downeast team imagine the series beyond the can.&#38;nbsp;
	&#60;img width="1887" height="2000" width_o="1887" height_o="2000" data-src="https://freight.cargo.site/t/original/i/085d9cbf2a066d993934801f69e2b8dc4cf8b6ec4d24233e3e8db91caaf567ab/downeast-cider-house-exclusive-series-merch-tee-shirt-design-front.jpg" data-mid="251736599" border="0"  src="https://freight.cargo.site/w/1000/i/085d9cbf2a066d993934801f69e2b8dc4cf8b6ec4d24233e3e8db91caaf567ab/downeast-cider-house-exclusive-series-merch-tee-shirt-design-front.jpg" /&#62;
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	The Final system.We’ll share updates here and on instagram as we extend the design system to cover new seasonal releases. Next up is a Fall flavor that people are going to absolutely love.
	 

	&#60;img width="2165" height="2000" width_o="2165" height_o="2000" data-src="https://freight.cargo.site/t/original/i/668ccec21be8fef5126699fb4f8c661c42edd2d69ab0571cfa30540401a0057f/downeast-white-peach-cider-house-exclusive-series.jpg" data-mid="251741553" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/668ccec21be8fef5126699fb4f8c661c42edd2d69ab0571cfa30540401a0057f/downeast-white-peach-cider-house-exclusive-series.jpg" /&#62;
	&#60;img width="520" height="650" width_o="520" height_o="650" data-src="https://freight.cargo.site/t/original/i/d2de7504afe246a7b0ef4f035069062d651ef8ed4302eac0665c27a727c1cdbe/downeast-white-peach-spinning.gif" data-mid="251747627" border="0" data-no-zoom src="https://freight.cargo.site/w/520/i/d2de7504afe246a7b0ef4f035069062d651ef8ed4302eac0665c27a727c1cdbe/downeast-white-peach-spinning.gif" /&#62;


Go︎</description>
		
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